GIFs have been popular in social networks and instant messengers for many years and replace long complex texts with bright dynamic pictures. Furthermore - they are a good alternative to video, especially for mobile devices: looped animation shows the same video sequence, but it is lighter and performs faster through a slower internet connection. This is important because the videos are often viewed on mobile devices.
Welcome to the 21st century. Do you use any online advertising tools? If so, are they useful? The amazing world of digital marketing brings even the smallest businesses the opportunity to reach new customers.
Banners are often used as advertisements on various Internet sites — bright blocks with text and images. The very first banner appeared in 1994 on HotWired.com. It was an incredible success — 44% of site visitors clicked on it.
With the development of internet marketing and technology, banners have lost significant conversions.
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