The story format (stories) is undoubtedly familiar to everyone who has ever used Instagram. This full-screen video format quickly gained popularity due to its engaging and user-friendly nature. With a lifespan of just 24 hours, the interactive elements and stickers have captivated users since their introduction. It's hard to imagine an Instagram feed without them!
The main task of any business is to stand out from competitors, captivate the audience, and be an active and safe brand. For this: you need not only to follow the trends, but also to integrate them into your marketing campaign.
Over the years, the popularity of GIF banners and illustrations is only growing. They are used by everyone, both small local businesses and large corporations. Indeed: sometimes words are not needed — a GIF is enough, which fully conveys the entire range of emotions.