Welcome to the 21st century. Do you use any online advertising tools? If so, are they useful? The amazing world of digital marketing brings even the smallest businesses the opportunity to reach new customers.

Banners are often used as advertisements on various Internet sites — bright blocks with text and images. The very first banner appeared in 1994 on HotWired.com. It was an incredible success — 44% of site visitors clicked on it. With the development of internet marketing and technology, banners have lost significant conversions.

GIFs are a new and very appealing way of informing the audience about your product, service or company, that you can use in your communication strategy. Especially attractive animated GIF files look in newsletters.

According to Reliablesoft, in 2020 Google holds the top position on the list of the best search engines in the world with an impressive result — 87.35% of the search engine market coverage! This makes it an absolute leader in all countries and a universal service for any platform. So, about 90% of Internet requests made from a desktop go through Google. And that is not all! As many as 80% of users choose it to create effective PPC campaigns.

Online advertising for goods and services increases brand awareness by 80%, according to Webfx. More and more companies are looking to take advantage of banners, as they are the most versatile way to capture an audience. In this segment of display advertising, by the end of 2020, the world is expected to increase spending to $52.7 million. At the same time, until 2024, firms' investments will also increase annually at the level of 7.9%, at which point ad spend will reach $71.5 million. We have selected the top 5 display ad builders to help you create awesome ads fast and maximize your brand awareness.

Display advertising remains extremely popular and ranks second in terms of effectiveness, ahead of even advertising on social networks

Do you want to test all the abilities of banner ads? Then we invite you to learn how to create a banner and try everything in the Bannerboo designer right now!