How to create effective banners for promoting medical and wellness facilities?
It is often impossible to say unequivocally whether an advertisement will bring the desired result or not. There are many factors that can dramatically change both the message itself and the visual style. It is important to understand them and, if possible, use the recommendations in your advertising activities.
01
Instill trust in the reader
Every visit to a medical institution is a kind of stress for a person. It is important that doctors and staff have the necessary qualifications, be able to help solve problems and simply do no harm. All of this information (and more) should be conveyed by an advertising strategy.
02
Use quality images
High-resolution photos and videos are essential for maintaining a professional image. Blurry images, unclear videos, and poorly designed texts should be avoided at all costs. Each publication reflects the reputation of the medical company, and it's crucial to uphold high standards of visual and textual content.
03
Think over the accents in the text
To ensure clarity in your announcement, it's important to have a well-structured format. Use short paragraphs, incorporate headings and subheadings, and utilize bullet points for lists. Additionally, opt for a font that is easy to read.
04
Where you can shoot a video, shoot it
Videos are more eloquent. It is better to see the result once than to read about it a hundred times in publications. Pay attention to template video formats right away to save time and resources for brand development.
05
Involve readers in the dialogue with active CTAs
Create interactive content that encourages sharing, commenting, and active engagement. In the medical industry, social proof is crucial, including metrics like subscriber count, positive reviews, comments on social media posts, and prompt responses to customer queries.
06
Create professional content
The medical and wellness field has huge potential for content strategy. Describe information about services, procedures, treatments, and specific problem-solving approaches. Create simple and easy-to-understand content that will tell about efficiency, effectiveness and lessons learned. This is the only way you will gain the trust of the target audience.
07
Generate ideas for new formats and interactions
Don't be predictable! Stand out from the competition and create new approaches to traditional formats. Look for new ways of presenting information that will help to reveal the advantages of your Wellness brand, tell about the services, the company and show the spectrum of competence.