5 tips for creating effective game banners
There are many advertising banners, but only a few are memorable. And it's not just about the repetition of ads. The point is whether this layout meets the expectations and needs of the target audience. So, let's take a closer look at how to create an effective advertising banner:
01
The business audience is a priority
Create ads for your followers, not for "everyone". You need to know exactly: who is the person who will see your advertisement? What exactly are games interesting to them, why switch to a resource from a casino? Why is your company an ideal option for cooperation?
02
Emphasis on contact information
Links to the site or social networks, contacts for communication (if necessary) — everything should be in a prominent place. If you provide concise information, then tell where you can read in more detail. And be sure to tell why your brand is an ideal choice for a potential consumer.
03
Use only high-quality images
In the gaming industry, the use of blurry or low-quality images is strictly prohibited. Potential customers prioritize quality and individuality when it comes to their attention. It's crucial to avoid graphics that are challenging to perceive, such as small elements, illegible text, or blurry photos, as they can significantly diminish the effectiveness of advertising and tarnish your reputation.
04
Harmonious visual concept
Create all advertising layouts in a single visual concept. Any banner on the website, advertisement, publication in social networks should look harmonious and in accordance with the corporate style of the company. This is how loyalty is formed, something for which companies all over the world are constantly striving!
05
Eye-catching fonts and animations
In the gaming and casino business, more is better! Create bright and dynamic animations to draw potential customers' attention to your ad. However, make sure the font is legible and at least 16 points in size.