How to create an effective advertising banner?
There are many companies and each of them conducts active marketing campaigns. How to make your advertisement, which will not only reflect accents and motives, but also be interesting for the target audience at the same time? Let's take a closer look at how to create an effective advertising banner:
01
The business audience is a priority
Create ads specifically for your target audience, not for everyone on the planet. You need to know exactly: who is the person who will interact with the advertisement? Why is your company an ideal option for cooperation? Tell everything in simple and understandable language, add a high-quality image and get an effective combo!
02
Emphasis on CTA
Links to the site or social networks, contacts for communication (if necessary) – everything should be in a prominent place on the banner. If the information is only partially placed on the layout, show where it can be read in more detail. Be sure to add a list of benefits of cooperation with your brand.
03
Use high-quality photos and videos
Quality, style and individuality are what potential customers pay attention to. Avoid graphics that are difficult to understand: small illegible elements, text that is too small or blurry photos can reduce the effectiveness of advertising and spoil the reputation of the brand. So don't take a risk!
04
Keep the balance of the visual concept
Marketing strategy assumes that all advertising layouts should be in a single visual concept. Any banner on the website, advertisement, publication in social networks should complement the corporate style of the company. This is how loyalty is formed, for which all companies in the world are fighting.
05
Choose eye-catching fonts and animations
Don't be boring! Create a bright and dynamic animation so that the potential customer's attention is definitely captured by your ad. However, customers should be able to read the main message immediately, so choose a font that is easy to read and is at least 16 points.