How to create an effective banner for advertising financial companies?
Before creating banners for ads, posts or stories for financial businesses, read our recommendations:
01
Choose restrained colors
According to research, calm and restrained colors in advertising inspire confidence in a potential client. This design is suitable for financial organizations. Each graphic element should emphasize that depositors' finances will be safe, and a team of professionals is always in touch.
02
Keep a balance in graphics and animation
Avoid intrusive animations and aggressive visual presentation of information. Publications of financial companies should be restrained. Your task: to talk about financial products simply and clearly, to encourage learning more about the brand.
03
Use reviews for advertising
Collect all customer feedback and post it on social media pages and the website. This provides a social guarantee of effective interaction with the company. Don't just use plain text—create interactive GIFs, short video clips, or stories to increase engagement rates.
04
Show numbers and statistics
Finance loves the scores, performance and performance indicators. Collect information and statistics to serve in advertisements. If there is a choice — to write text or to present animation in numbers, choose the second one option.
05
Engage the audience in the dialogue
To increase engagement on your social media pages, create content that people will want to share, comment on, and interact with. Consider starting a question-and-answer column and offering mini-consultations in the comments section. This will not only showcase your company's expertise, but also improve your social media interaction metrics.