According to LinkedIn, you can reach over 850 million business professionals in the world's largest professional network, which is a main communication platform for people who make or influence decisions about company development in a multitude of industries.
Don't miss your chance! Promote your business with the professional network and effective LinkedIn ads, which are easy and simple to create with BannerBoo! Create static layouts and design video ads for the social platform that will connect the brand and the necessary target audience. It's all very simple!
LinkedIn has the most thoughtful target marketing for the desired audience. While interests are the key factors for the audience on other social networks, LinkedIn provides expanded targeting opportunities: for specific companies, by business size (staff), subscription communities, positions and roles in company development, finances and income level, etc. This means that you need high-quality advertising of various formats with accurate messages to cover your target audience.
With all that, the main demographic group of LinkedIn is motivated professionals. This means you need to make an effort to motivate them to pay attention and evaluate your advertising message. BannerBoo allows you to create advertisements directly in your browser, without wasting time or budget.
Yes, undoubtedly, LinkedIn is more expensive (if you compare the price per view, click, or potential customer) and requires larger budgets, but the quality and professionalism of the audience fully justify the additional resources. The advertising network recommends starting ad testing from $100 per day, and also has a minimum budget: $10 per day, and the minimum CPC/CPM – $2.
Professional advertising will allow you to optimize the price for the result, and spend less. The more interaction an advertisement receives, the higher quality it will be for advertising algorithms, so it will be displayed more often.
Creating an advertisement in BannerBoo is super easy! You don't need complicated editing software for images and videos, especially if you don't want to delve into them. Any photo or video format can be transformed into an effective advertising layout with just a few clicks.
Use BannerBoo to create creative ads for LinkedIn in minutes. By the way, we've created 12,000+ ready-made templates so you always have fresh ideas and new perspectives to attract potential clients.
It is known that LinkedIn users tend not to spend much time surfing the social network's news. They have little free time, as they are all busy with career development and business. Therefore, you need to create an advertisement that will attract attention within the first few seconds.
Use high-quality photos and videos, add animated text to attract the attention of potential consumers before they scroll down the feed.
Before launching ads, it's necessary to form a long-term advertising strategy on LinkedIn. Otherwise, it will be impossible to optimize and scale the results. Create a general plan for any activity and make sure that each ad corresponds to the overall strategy and will lead to the desired results.
Work on maintaining a constant presence of your company on LinkedIn. Among the active users of the platform (over 185 million), active users (those who visit the platform every day) make up 16.2%, that is about 29.97 million people (according to Hootsuite).
Ideally, you need to create several types of ads and add video format so as not to bore the audience with the same ad over and over again. Worried about generating a large amount of content? With BannerBoo, it's easy and quick to create new layouts and videos in just a few minutes.
As with any advertising network, there is no single best format on LinkedIn that suits every audience. The chosen option must meet the key marketing needs and advertising budgets of a specific business or brand.
For example:
