Instagram is a social platform that unites millions of users and hundreds of thousands of companies. More than 27% of social media audiences find new products and brands through paid social ads. And in total, advertising on Instagram can reach more than 1.2 billion people. This is not a lot and not a little — but almost 20% of the world's population who are older than 13 years.

Today, a video is not just a file with graphics, animations and background music. It is a full-scale creative story about a company, business, product or service and values. This is the story that will definitely attract the attention of the user who interacts with dozens of messages, hundreds of advertising texts and thousands of files every day.

The Instagram platform offers a wide range of advertising opportunities to interact with its target audience for companies of all sizes. The more brands integrate Instagram into their communication strategy, the higher the level of competition and creativity, which means it becomes harder to distinguish and remember. This article will cover everything you need to know to create your Instagram ad campaign and get the first results.

More than a billion users worldwide visit Instagram's social platform each day. Each of them found their own reason to lead an active social life: someone publishes their photos and videos, someone develops as an influencer, and brands and companies interact with their audience and attract new customers.

While you prepare Christmas dishes, we are excited to share fresh news and updates with you.

There has been much discussion about the importance of advertising on social networks for a long time. For many businesses operating in a highly competitive environment, only an active advertising campaign guarantees sales and interest in a product or service.

What should you do when the advertising budget is limited?

In these circumstances, the company cannot afford to be present on all major social media channels. You have to choose one - for example, Facebook or Instagram.

We did our best these months and rolled out many pleasant things. Here are a few of the most important ones:

GIFs have been popular in social networks and instant messengers for many years and replace long complex texts with bright dynamic pictures. Furthermore - they are a good alternative to video, especially for mobile devices: looped animation shows the same video sequence, but it is lighter and performs faster through a slower internet connection. This is important because the videos are often viewed on mobile devices.