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What is display advertising? A beginner’s guide

What is display advertising? A beginner’s guide

Are you interested in delving into the nuances of setting up display advertising and mastering the art of attracting customers in the online realm, while navigating the competitive landscape of various advertisers? We've crafted a step-by-step guide tailored for beginners, providing you with the tools to create compelling creatives and capture maximum consumer attention through your advertising messages. Let's embark on this journey together and elevate your skills in the dynamic world of online advertising!

Create display ads with BannerBoo's ad builder, save your time and resources, and most importantly, get maximum impact and attract new customers. Read more in the blog.

In the modern marketing landscape, capturing consumer attention and converting interest into results is crucial. The rise of digital technologies and the Internet has elevated the promotion of goods and services. Consumers spend significant time on websites, blogs, and social media, prompting marketers to develop unique strategies for effective showcasing. Adaptation and innovation in the digital realm are essential for staying relevant and successful.

One of the most common methods to expand your target audience and generate interest in your brand is to place display ads that combine visual and text content, stand out using various formats and sizes, and encourage the customer to go to the landing page of the product or service.

Display advertisement has popularity among marketers because it contributes to the development of the company, increases brand recognition among consumers, builds loyalty to the company, demonstrates products from the best side and helps increase the number of sales.

Attractive and interesting banners help marketers who use display advertising to succeed. These can be static images, animated layouts or videos. The result of advertising campaigns as a whole depends on their effectiveness. Therefore, it is worth paying enough attention to the development of visual content, analyzing consumer requests and trying to create such designs that stand out from the rest and attract the attention of consumers.

Developing visual content takes a lot of time. BannerBoo advertising banner editor helps to save resources and simplify work. The service provides great opportunities for working with various layouts (pictures, videos, animations), offers a gallery of ready-made templates, graphics and assets for creating unique advertising messages that are guaranteed to interest potential customers.

Read more about display advertising, its advantages and the development of visual content using BannerBoo in the article.

bannerboo christmas template

*example of a Christmas template by BannerBoo

Understanding display advertising

Display advertising — a method of attracting consumers using images and videos posted on websites, blogs, applications and social media. The main goal of the advertising message is to attract the attention of the consumer and his transition to the target page of the site, where a purchase or registration can be made.

Display advertising plays a special role in modern digital marketing because with its help, you can:

  • introduce your brand to users;

  • interact with different target audience segments. Display advertising settings allow you to show a message to a certain group of consumers, choosing a location, geographic area, demographic indicators, etc.

  • remind your customers about yourself (retargeting). Display advertising settings allow you to target already interested consumers, that is, those who have already interacted with your brand, visited the site or made an order;

  • showcase products and services. Interesting, attractive images or videos will help show the product from the best side, emphasize its advantages and arouse interest among consumers.

  • inform about news or promotions;

  • to form brand loyalty.

Display ads captivate consumers through interactivity and visually appealing content. With individuals encountering up to 30 advertising messages daily, marketers face the challenge of distinguishing their banners amidst the competition to sustain interest. Over time, consumers may overlook or tune out ads, making it crucial for marketers to analyze consumer needs, devise optimal solutions, and integrate them into banners or videos for maximum impact.

It is worth noting that a display ad consists of several components: an image or video, a body of the message, a call to action and a URL link that allows the consumer to go to the landing page and complete the next step in the funnel. Their thoughtful combination creates the client's curiosity and provides the desired results.

Display advertising is often overlooked by marketers because, compared to other methods of promotion, it does not provide instant results. The marketing budget is concentrated on other channels, such as contextual advertising that works with targeted consumer queries or social media advertising. We suggest you take a closer look at the difference between these tools.

What is the difference between display, contextual advertising and social media ads?

Display and contextual advertising, both initiated through Google Ads, are distinct paid promotion tools with varying characteristics. Crucial differences lie in formats, objectives, and their respective impacts on the consumer.

Contextual advertising works with specific requests of the audience. That is, before launching, you need to collect and analyze keywords, which customers use to search for goods and services and create ads based on those search phrases. Usually, contextual advertising appears in the first position in the Google search.

Paid Ads Example

*Source: blog.wsi-emarketing

Display advertising does not work with generated queries and is not shown in search results. It is placed on various sites in the form of videos, banners and animations. When setting up, you can choose the resources on which ads will be displayed, specify demographic, geographic data and interests of potential consumers.

media ads examples on the site

*Source: blog.wsi-emarketing

Also, these two tools differ in procurement methods. In contextual advertising, you pay per click, and in display advertising, you pay per impression.

Social media advertising has more similar features to display because the ads also consist of visual content (images and videos), the essence of the message and a call to action. Both tools direct the consumer to the site using a URL link, which is a component of the advertisement.

social media ad example

*Source: businessofapps

The distinction between display advertising and social media advertising lies in their launch from different advertising platforms and purchasing methods. On social media platforms, payment options include click, impression, lead, or conversion, while in display advertising, payment is typically based solely on impressions.

Although display advertising does not guarantee instant sales, it has popularity among marketers because it arouses the interest of consumers and informs a large audience about the brand.

Types of display ads

Display ads are an important marketing tool that helps marketers achieve the desired results, attract more of the target audience, interact with users and provide information about new products, promotions and discounts.

Display advertising campaigns may vary by ad types. We offer to consider each of them in more detail.

Banners are static or animated images placed on websites, social media platforms, or applications. Their main goal is to attract the attention of potential consumers to the product or brand. They can be of different sizes and represent both regular layouts and interactive messages.

Advertising messages of this type are designed to make the first contact with potential users and direct them to the site's landing page for conversion.

Banners, although not ensuring instant results, remain a potent marketing tool. Crafting an attractive banner and employing strategic settings can effectively capture consumer attention, allowing you to distinguish yourself amidst a sea of competitors.

bannerboo gaming template

*example of a Gaming template by BannerBoo

Video Ads

The popularity of Video Ads in display advertising has surged with the rise of online video content. Consumers increasingly engage with this format, especially when it's captivating and informative. Videos can be posted on various platforms, such as: YouTube, Facebook, Instagram. A creative approach and interesting videos attract the attention of consumers and demonstrate the benefits of a product or service.

If you decide to use video advertising, the main thing is to approach the process of its creation responsibly. It is necessary to think about everything to the smallest detail: what colors to use, what message to give users, how to form an effective call to action and what visualization to provide so that users are interested and informative.

Rich Media Ads

Rich Media ads are animated banners that attract consumers, engage them in advertising, arouses interest and increases conversion rate. The interactive format is easier to perceive and stands out among a large number of advertisements. Marketers can offer to take part in a so-called game, fill in information, choose a main character, help cook a meal, and so on. It all depends on the product being advertised, and the goal set by the brand team.

snickers reach media ad

*Source: publift.com

This form of display advertising empowers businesses to enhance visibility, engage customers interactively, and foster audience loyalty.

Native Ads

Users encounter advertising daily, often developing "banner blindness" where they overlook ads on various websites. Native advertising, also known as "hidden" advertising, becomes a solution to stand out and attract consumer attention. It subtly showcases products without making them the primary focus in videos or banners, adapting messages seamlessly to the platform. This approach ensures positive reception, avoids imposing products or services, and fosters an easy-to-digest, positive emotional response.

Interstitial Ads

We are sure you are familiar with such type of advertising as interstitials. They are full-scale banners that cover the entire interface when you move from one page to another or between resources.

The main advantage of such ads is that the client is guaranteed to see all the information you wanted to convey. Full-screen advertising makes Interstitial Ads a powerful marketing tool, introducing the audience to the brand and creating a positive impression of it.

It is important to note that to achieve maximum success, you need to consider two things when setting up interstitials:

  • create a visually attractive and understandable banner;

  • be prepared for the fact that this type of advertising is more expensive than most types of display ads, but it also guarantees a higher conversion rate.

Pop-Up and Pop-Under Ads

Pop-up ads, a form of display advertising, appear to users while on a website or app. These messages can overlay or appear outside the content being viewed. Notably, they often have a time delay before users can close them, prompting consumers to engage with the information on the banner while searching for the exit icon. This inadvertent interaction helps users become familiar with the brand.

example of great pop up ad usage

*Source: neilpatel

Pop-Up and Pop-Under Ads are hard to miss because the message occupies part of the working area and is guaranteed to attract attention. It is also worth noting the fact that pop-up ads occupy the lowest percentage of placement among all display ads, they guarantee a higher conversion rate and provide better results compared to banner ads.

Advertisements can increase brand awareness, tell about new products, promotions or news, as well as attract customers to register on the site.

Display advertising stands as a potent marketing tool that marketers should leverage to attain desired results. Beginners entering this domain should meticulously explore all nuances, comprehend each advertising type, and grasp how messages function. Only then should they opt for placement strategies to enhance productivity and optimize their marketing budget.

To personally verify the effectiveness of each type, it is worth trying different launch options and understand what is suitable for your business. Don't jump to conclusions after the first month of launch. The result of display advertising can be obtained, and the effect analyzed only after 3 months. Therefore, do not give up on this tool if you did not receive conversions immediately, better think about how to optimize your advertising messages and how to attract more consumers to your site.

Advantages of display advertising

Display advertising — one of the most popular methods of promoting goods and services in modern business. With its help, you can attract a larger audience, increase brand recognition, stand out from the competition and get a higher conversion rate.

bannerboo business template

*example of a Business template by BannerBoo

The popularity of display advertising is due to its advantages and simplicity of settings. Among them, the following can be distinguished.

Brand visibility and exposure

Any type of display ad helps brands attract the attention of consumers, establish contact, and stand out from the competition. Interesting and attractive ads cannot go unnoticed and will definitely be remembered by the target audience.

Getting to various sites, each user involuntarily interacts with display advertising because it stands out among the main content with the help of forms, colors, content, animation. Despite the fact that this type of advertising does not guarantee instant results, the main goal is achieved — establishing contact with the target audience.

Regular contact with advertisements on various platforms helps to increase brand loyalty, to form a certain positive impression and trust.

Targeted advertising

Display advertising allows marketers to use different settings to reach the desired target audience. These may include: age, gender, demographics, interests, devices used, and more. Thanks to this, you can adapt your messages to different user segments and get better results.

Various ad formats

Experimenting with various formats of display advertising is key to achieving desired results. Whether through static images, animated visuals, videos, or native advertising seamlessly integrated into content, finding the right fit for the resource can effectively showcase products or services to consumers.

It is worth noting that when setting up display advertising, you can use different ad dimensions. This greatly increases the opportunity for businesses to be noticed among the large number of advertisements and attract the attention of consumers to their brand.

Visual appeal and creativity

Using display advertising as a method of promotion, you can maximize your creativity when creating layouts. These can be different formats, sizes, combinations of elements, colors and images. Also, when developing content, you should think about sound effects that can be added to the announcement.

This will increase the interest of consumers and is guaranteed to make your ad stand out from the competitors.

Also consider the requests and needs of the target audience. Create different banners for different audience segments and experiment with both the appearance of messages and calls to action, relevant products and get consumers to interact with your advertising messages.

Performance analysis and optimization

Today's platforms provide advanced information on how advertising messages work. With the help of a personal advertising cabinet, you can track the reach, the number of clicks and conversions, understand whether your content is interesting to consumers and find out the conversion rate.

Based on the received data, you will be able to make clear decisions about the need to optimize ads, correctly allocate the marketing budget and achieve better ROI indicators (return of investment).

Display advertising offers numerous advantages for companies, including a broad reach of the target audience and precise targeting capabilities for optimal results with minimal costs. It's crucial to remember that the choice of platforms and the overall strategy hinge on the acquisition of new customers and the desired conversion rates.

Don't forget to track the performance of your display ad campaigns and scale those that are performing better. Pay enough attention to the visual design of messages, experiment with sizes, formats and calls to action. Such a combination will help to achieve the set goals and increase brand recognition among the audience.

Getting started with display advertising with BannerBoo

As we have already said, the effectiveness and efficiency of display advertising directly depends on its visual appearance. The target audience daily sees a large amount of advertising on various platforms and mostly tries to abstract from it. The reaction of consumers depends on how your banner looks, how bright, interesting and attractive it is.

bannerboo travel template

*example of a Travel template by BannerBoo

To achieve the maximum effect, it is necessary not only to choose the right platforms for placement, but also to make great efforts to create attractive banners. This process often takes a lot of time and effort. BannerBoo can help with the creation of layouts. Working with an online service increases productivity, reduces costs and guarantees an interesting and creative process that does not require the professional skills of a graphic designer.

The BannerBoo interface is intuitively simple and clear. Here you can create various visual creatives, work independently or in a team and prepare interesting content for the implementation of your tasks.

We offer to understand the service in more detail and clearly consider its advantages and possibilities of use.

Step 1: Log in to BannerBoo or create an account

To start working with the ad builder, you need to create a personal account. Registration is very fast and can be done using Google or Facebook accounts. After registering, you get to the professional panel for crafting creatives.

Here you can work independently or set up the "work in a team" function. By sharing your projects with colleagues, you can speed up work, assign tasks to colleagues and leave various comments to improve the layout and increase work productivity.

Step 2: Select the display ad format you want to create

Every form of display advertising varies in formats and sizes. Before crafting a banner, thoroughly research the parameters necessary for your audience to perceive a high-quality, comprehensible message and derive the maximum amount of useful information.

choose size of banner

BannerBoo provides the flexibility to create banners in any size and format. Prior to commencing your work, choose a scale from the options provided and begin preparing your advertising layouts.

Please note that mobile, tablet, and desktop ad serving requirements are different. Consumers can visit resources from different gadgets, so it is important to create banners or videos that will be displayed correctly and, most importantly, with high quality on all platforms. Customize your layouts as needed, and BannerBoo's ad builder will help you do it in just a few clicks.

Step 3: Create a display ad using BannerBoo's features

BannerBoo's ad builder provides many options for creating display ads. Here you can develop a unique layout from scratch using your own images, fonts, branding elements, or work with video or animation.

If you have difficulties, you can use templates, a library of graphics and assets. After choosing a layout from a large list of ready-made images, simply replace the necessary elements, add your call to action and the essence of the message.

banner categories templates

To enhance your convenience, the ad builder categorizes all pre-made image options, allowing you to effortlessly select those relevant to your specific activity.

You can also create your own unique videos because the BannerBoo ad builder provides such possibilities. Here, you can choose all the necessary parameters and create the version of the message that is guaranteed to attract the attention of consumers.

video ad templates

All the proposed options are developed by professional graphic designers, taking into account the necessary efficiency methods. You immediately see where it is better to place a high-quality photo, and where the text will be easier to read.

When working with templates, you can radically change the appearance of the banner, or you can only make minor adjustments. Any idea has the right to exist. To test performance, you can create several layouts and track which one performs better.

Working with the proposed layouts from BannerBoo is simple. Choose the necessary tab, change photos, inscriptions, add shapes and colors to make the layout unique. Before uploading, review the finished version of the banner and, if necessary, refine it.

It is also worth noting that the ad editor provides an opportunity to change formats quickly and without much effort. That is, if you need the same layout, but with different sizes, you can easily do it with the help of the service. Enter the required parameters and BannerBoo will adapt the banner. The main thing is to check that all information is stored and in the appropriate places.

Step 4: Download the final creatives to your device

Ready layouts can be easily downloaded to your device for further placement. When you have achieved the desired visual effect, checked the dimensions and formats, you can save the finished banner with just a few clicks.

choose ad dimension

You can also publish a ready-made banner on the necessary resource. Just paste the link to the site and click the "Publish" button.

Please note that some banner formats and features are only available for premium accounts. Learn in detail all the intricacies of using an online banner builder and determine which service package is most suitable for you.

Real examples of display ads

How often do you see display ads in real life? The correct answer is every day. If you use the Internet, find the necessary information in blogs, visit various resources to search for goods and information, then you are guaranteed to interact with each type of advertising described above.

We decided to show you real examples of display advertising that you can come across on various platforms.

banner ad example on the site

If you need to test internet speed, you can go to speedtest site and get not only the

necessary information, but also become a potential consumer of advertising that marketers display on this resource. The example shows at least 5 messages from different brands competing for the attention of visitors. Here it is observed that the advertised content may not be directly related to the resource, but this is how display advertising works because its main goal is to expand the target audience and increase brand recognition.

With the help of the ad editor, you can create unique layouts that will be interesting and attractive, while saving time and advertising budget.

We suggest you consider a real example of display ads using BannerBoo.

Within the "Business" category, consider utilizing the following template. Undoubtedly, its stylish, unique, and captivating design adds an interesting touch.

BannerBoo ad example

*example of the BannerBoo template from the "Business" category

Here you can insert your message text, change the logo, add a call to action and that's it, the banner is ready to use.

Let's consider another example.

This time, we have an online quiz game. Here we also see that 5 different brands are competing for our attention, and use different formats – static banners and video ads (upper-right corner).

Of course, each consumer can turn off the message by clicking on the cross, but while he is looking for it, he will unwittingly read the necessary information and come into contact with advertising. And this is the main task of these messages.

banner and video ad examples

Consider another example of display advertising, but without the use of visual content. Earlier in the article, we talked about interim announcements. Their main feature is that they appear suddenly on the resource and completely cover the working area.

popup interim ad example

This type of display advertising cannot be missed. Involuntarily, the consumer will read the information and contact the brand.

Some advertisers use not only text messages, but also reinforce them with visual content — bright images and videos. In this case, the client will be interested in looking at the ad and finding out what it is all about.

popup interim image ad example

Here is a real example of such a message. We can see that the advertiser used bright colors and an attractive graphic element (a cat) as a basis, highlighted the main information with the help of blocks and clearly formed a call to action. Agree, such messages are better received, you want to look at them.

You can create similar ads using the BannerBoo ad builder. Just choose a format and use the suggested templates.

bannerboo ad examples fashion

*example of the BannerBoo template from the category "Women's Fashionable Clothing"

Remember that all of these static banners can be animated or in video format.

As you can see, BannerBoo's online banner design service is a very valuable and necessary marketing tool for creating and running display ads. With its help, you can create interesting and unique images and videos that are guaranteed to attract the attention of consumers and stand out from other advertising messages.

Best practices for display advertising beginners

How about tweaking it a bit? "While seasoned marketers adept at display advertising can effortlessly pinpoint effective placement methods and select formats that ensure desired results, beginners may wonder how to gain such experience. Let's delve deeper into this topic in the blog.

We have collected the best tips that will help you create effective display advertising, increase your brand awareness and attract more consumers to your site.

Tip #1: Know your target audience and set clear goals

Clear goal formation helps to achieve the desired results. Before setting up an ad, you should think about why you are doing it. Your goal can be:

  • increasing brand recognition;

  • formation of consumer loyalty;

  • increasing the number of conversions;

  • informing about new goods and services;

  • involvement in promotions and special offers.

Once you've set concrete and attainable goals, the next step is to delve into understanding the intended audience for your advertising. Who are we creating this for, and who will be the ones viewing it? In essence, it's about thoroughly studying the target audience. The main thing is to determine the requests of your customers and provide the best options for solving their problems with the help of your product or service.

You will also need information about the age, gender, location and interests of your target audience when setting up display advertising in personal accounts because all this data affects interaction with the target audience, and as a result, the number of conversions.

Seasoned marketers often craft a detailed consumer portrait, outlining behaviors, interests, and everything that piques the client's curiosity. This dossier becomes a valuable tool, providing clarity amidst a sea of site visitors. It helps pinpoint those who could benefit from your services and are likely to respond positively to your advertising efforts.

Personal communication or interaction through interactive social networks will help to get to know consumers better. Ask potential customers what they like best about your business, what format they respond to best, and use this information to achieve better results.

Tip #2: Create visually appealing and concise ads

All display advertising is built around visual content. Of course, there are also text messages, but they are used much less than bright images and videos.

To capture consumer attention and distinguish yourself amid competitors (considering that a single resource may host 3-4 banners from various advertisers, as seen in the previous section), it's crucial to approach the design of your layouts and the information they convey with a strong sense of responsibility.

To design attractive banners will help:

  • examples of competitors;

  • feedback from potential target audiences about what they like;

  • trends and novelties in design and advertising;

  • use of branded elements (logo, corporate style, fonts and patterns);

  • a clear and understandable message;

  • correctly selected colors and readable fonts;

  • quality images;

  • animation.

Constant observation of advertising will help to form a clear vision of how the advertising layout should look. Analyze the posted messages and think about how you can replace the main elements to get the desired result.

Tip #3: Use compelling calls to action

Even with a visually appealing layout or video, the effectiveness of your ad might falter without a compelling call to action (CTA). The CTA is the guidepost, providing clear instructions on what actions consumers should take, propelling them to the next stage in the sales funnel — whether it's visiting the site, registering, or providing personal details.

For maximum attention-grabbing impact, forge a clear and understandable Call to Action (CTA), and accentuate it in the layout using a distinct color, a bordered rectangle, or a graphic element. This ensures that the client not only notices it but is compelled to click, steering them toward making a purchase decision.

Experienced marketers use unique calls to action for different messages. They are constantly searching for the best option that attracts the most customers.

To promote your products and services, you need to experiment with CTAs and track how each of the proposed phrases affects potential customers and marketing results.

Tip #4: A/B test ad options for optimization

Any marketing strategy is a hypothesis, and with the help of certain settings and advertising tools, marketers either confirm the theory or modify the action plan.

Display advertising is no exception. To achieve the best result, it is necessary to constantly experiment with designs, calls to action, placement resources and test ready-made layouts and selected audience segments.

Run different variants and formats of messages, change elements, and track how this or that segment of consumers reacts to the changes. As a result, you will receive effective combinations that will be converted into financial benefits.

Tip #5: Track and analyze ad performance to improve

Thanks to the analysis and tracking of advertising indicators, you will be able to draw the right conclusions about the need for optimization and adjustments to the marketing strategy. To do this, it is necessary to have clear goals and select the necessary indicators for performance research.

Important indicators include:

  • ROI, or return on investment, serves as a crucial metric, offering insights into the efficiency of utilizing a particular resource and whether the chosen marketing tools deliver tangible financial results.

  • CTR is an indicator of clickability. Provides information about the ratio of all users who saw the ad to those who responded to it and landed on your site or took another targeted action.

  • Engagement rate – provides information on whether your content is interesting to potential consumers.

  • CPC is an indicator of the cost of a click. Shows how much one potential lead is worth.

Please note that each type of display advertising has its own specific metrics and indicators that provide more accurate information for deciding. Also, take into account the fact that, unlike social media advertising, banner or video ads do not provide quick results. Observe the results for about three months and based on the received data draw conclusions about optimization and adjustments.

All the tips listed above will help beginners in the field of marketing not only understand the types of display advertising, understand all the intricacies of setting up, but also launch really effective advertising campaigns that will attract new consumers and increase conversion. Also, with the help of analytics, you will learn how to allocate the marketing budget properly and save resources.

Measuring the success of display advertising

For successful functioning, enterprises launch various advertising campaigns and compete for consumer attention. Display advertising is perhaps one of the most competitive methods of promotion because 2 to 5 different advertisers can be present on one resource. Every consumer who gets to the site prefers the most attractive or appropriate ads. Therefore, after setting up an ad, it is essential to track it efficiency and analyze whether you are achieving the desired results.

Of course, success can be measured according to the set goals. The effectiveness of advertising campaigns also depends on them. This is important to understand because each goal has its own performance indicators, which should be analyzed and, based on the data obtained, draw conclusions and, if necessary, make adjustments to layouts or settings.

What tools and metrics should be used to measure the success of display advertising?

Audience coverage

With the help of advertising cabinets, you can track how many consumers have seen your content. This indicator is important because it provides information about how many potential customers are present on the resources and whether it is appropriate to use it to achieve results.

Metrics are essential for analysis when your goal is to increase brand awareness. That is, the greater the reach, the more customers saw your ad and learned about the company.

Frequency of impressions

Frequency rate provides information about how many times a customer saw your ad. A very low frequency may indicate that the advertising message is poorly perceived by consumers, and a high frequency may tire consumers with homogeneous content. To maintain balance and provide quality ads to your potential target audience, monitor the frequency rate and draw the necessary conclusions.

Number of conversions

The Coefficient of conversions directly shows the effectiveness of your marketing activities and display advertising as a separate promotion tool. By tracking this indicator, you can find out the number of targeted actions taken by potential consumers — registration on the site, purchase, subscription to the newsletter, etc.

Metrics are essential to achieving a goal like increasing sales.

Click-through rate (CTR)

A metric that shows how many consumers responded to an ad among those who saw it. This ratio is critical for content relevance analysis. It is the CTR that provides data on the need to optimize and adjust advertising messages because the transition of potential customers to the site and the necessary conversions directly depend on it.

Return on Ad Investment (ROAS)

ROAS is one of the most important indicators, which generally shows whether it is worth investing the advertising budget in a particular resource and whether advertising is profitable in general. That is, the indicator provides information on how much advertising money was returned. It is he who demonstrates the effectiveness of the advertising channel and determines which ads bring the best results.

Not only advertising cabinets and special metrics help to evaluate the success of advertising campaigns. One of the main resources that provides information about the effectiveness of marketing promotion is Google Analytics. Here you will find information about traffic, i.e. how many actions have taken place on the site, which pages customers visit most often, how much time they spend on the resource and much more.

Google Analytics also provides information about the effectiveness of display advertising because when setting up image or video messages, the main element is the unique URL link that is provided to each ad. By analyzing traffic, marketers can track which links performed better and which results they delivered.

For advertisers who want to run effective advertising campaigns, it is important to measure efforts and resources in real numbers. For display advertising to deliver results, you need to establish key performance indicators (KPIs) and only then explore metrics.

If a company aims to increase recognition and image, it is worth analyzing after launch:

  • coverage and its cost;

  • the number of clicks\views and their value;

  • CTR (click-to-impression ratio);

  • landing page transitions.

If the main goal is to increase sales, then the following metrics are necessary:

  • number of conversions;

  • cost of conversions;

  • engagement ratio.

Measuring the success of display advertising is a necessary and important process. The obtained data help in making many important decisions, in achieving the desired results and in the rational distribution of the advertising budget and campaign resources.

Set specific business goals and think through the best methods to achieve them.

Conclusion

Display advertising is a powerful marketing tool that is very popular among professional marketers and beginners and helps to effectively implement the developed marketing strategy.

A large list of resources, various formats and sizes provide an opportunity to reach a larger number of potential consumers, demonstrate new products and services, talk about promotions, increase brand recognition and form the loyalty of the target audience to the company.

Visual content is the basis of display advertising. These can be bright, attractive banners or video messages that consumers encounter every day on various resources. The effectiveness of the entire marketing strategy depends on their appearance, information and call to action, so it is worth paying enough attention to design and thinking about the best development options that will help achieve the desired results.

Every day, from 2 to 5 different advertisers compete for the attention of consumers on resources, so the success of a marketing campaign depends on how interesting and exciting your advertising message will be.

When the client gets to the site or blog, he has literally 5 seconds to evaluate the visual appeal of the banner and understand whether he is interested in the ad or not. For marketers, this time is crucial, and therefore it is necessary to think through everything to the smallest detail to interest the client and help him with his choice.

The advertising message should be interesting, creative and understandable. When developing, use:

  • branding elements to form the loyalty of the target audience;

  • clear calls to action so that the client understands what he needs to do;

  • different formats to stand out from the competition;

  • high-quality images and videos to demonstrate the product or service from the best side;

  • animations to give layouts uniqueness.

BannerBoo ad builder is a unique resource that enables marketers and beginners to create original banners and videos without special graphic design skills. The service offers many ready-to-use templates, a library of graphics and assets. Here you will find quality images and fonts that will add sophistication to your layouts.

BannerBoo allows you to work with different sizes and formats, as well as easily adapt ready-made ads to the platform's requirements. You can easily change the arrangement of all the elements while maintaining the basic concept.

A simple and intuitive interface provides an opportunity to quickly and efficiently create the required number of layouts and to make the most of all the functions of the online editor.

With the help of the banner builder, you can quickly and without much effort create static or animated banners or videos, which are guaranteed to stand out among other advertising messages and interest the consumer.

See for yourself. Sign up for BannerBoo and create your first display banner. Evaluate all the possibilities of the service, increase your productivity and save your marketing budget.

Frequently asked questions

What is display advertising and its benefits?

Display advertising is a method of attracting consumers through the use of images and videos placed on various sites, blogs and applications. With the help of visually attractive content, brands can attract more consumers, increase their recognition and conversions.

Display advertising is often used in their advertising activities by marketers and beginners because it has many advantages. The main ones are:

  • brand visibility and exposure;

  • possibility of targeting settings;

  • variety of sizes and formats;

  • visual appeal;

  • performance analysis and the possibility of optimization.

Name the four types of display ads

Display advertising is a broad term that includes various types of ads that marketers use to achieve desired results. The most popular among them are:

  • banner ads;

  • video ads;

  • native ads;

  • pop-up ads.

Each of these types has its advantages and is perceived differently by the consumer, so to evaluate the effectiveness of each type, try to set up your ads and track the results.

What is display advertising on YouTube?

One of the types of media advertising is the video format (Video Ads). It is often used to attract the attention of consumers because it shows a whole story about a product or brand.

The most popular social media platform where you can find Video Ads is YouTube. The platform is actively used by various advertisers to promote their services using video content. The commercial that you see before the start of the video or during its continuation is display advertising on YouTube.

What are display advertising platforms?

Display advertising platforms are resources for placing advertisements. Among them may be:

  • websites;

  • blogs;

  • forums;

  • social media;

  • mobile and internet applications.

How to make a good display ad?

Every day, from 2 to 5 advertisers compete for the attention of consumers on one resource. To stand out among competitors and achieve the desired results, it is necessary to devote a lot of effort to the appearance of the banner or video, to make a bright and attractive announcement.

The attractiveness of your message can be added by:

  • high-quality images or videos;

  • elements of branding;

  • a clear call to action;

  • animation and more.

The BannerBoo ad builder will help you create attractive layouts without much effort. Create an account on the resource and see for yourself the capabilities of the service.

Which channel is best for increasing ROI?

Efficiency of advertising channel depends on many factors: the visual appearance of the message, settings, spent budget, format, etc. But marketers and beginners in marketing most often use social networks to promote their goods and services because many potential consumers are concentrated there.

Assessing the effectiveness of ROI comes into play only after deploying various advertising tools and scrutinizing the obtained results. What works best could vary — video ads on YouTube for some, pop-ups on diverse sites for others, or perhaps native advertising yielding optimal results for another set of marketers.

What is the main benefit of advertising?

With the help of advertising, you can demonstrate your products and services to potential customers, increase brand awareness and build consumer loyalty. It affects the development of the company and allows the consumer to find different options for solving their problems and requests.

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