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Online banner maker for Google, YouTube, Instagram, and Facebook: how to make creative ads using a universal advertising platform

According to research by Emarketer, global display advertising will remain mega-popular in 2021. Moreover, it is expected to grow by almost 19%! And it is not surprising, because display ads help solve a number of tasks: expanding the audience, increasing brand awareness, and bringing and consolidating a new product or service on the market.

According to Newage, 34% of top media companies choose banner ads to promote on display and social media. A logical question arises: is there a universal online ad builder on the market that can be used to create an advertising banner for any platform and social network? Fortunately, such a service exists — in the BannerBoo editor, you can indeed design creatives for almost all advertising platforms and social networks. Let's take a closer look at what properties banners for Google, Yandex, YouTube, Instagram, and Facebook should have.

Learning to create effective banners

For Google

98% of advertisers believe this advertising platform is trustworthy and therefore seek to promote their business using its capabilities. For example, Google Ads offers two main ways to work with ads: development using the built-in functionality of the service, or uploading ready-made creatives designed in third-party banner makers such as BannerBoo.

According to the system requirements, for a banner to load in Google Ads without any problems, it must be in GIF, JPG or PNG format and a maximum size of 150 KB. Animated GIF ads have their own limitations: the maximum duration is 30 seconds, a loop of 30 seconds is allowed, and the speed cannot exceed 5 frames per second. Regarding HTML5 display ads, they can be used in Google Ads, provided that your account meets the established criteria.

According to research, the TOP popular ad sizes include a medium rectangle (300x250), a wide skyscraper (160x600), a full-size (728x90) and a mobile banner (320x50). The list of sizes that catch the eye of a web user includes a large rectangle 336x280 and a standard 468x60 banner.

So, if you are limited in money, it will be enough to create several advertising banners in the above formats to attract the attention of the audience.

For Twitter

On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. And there’s wonderful news for smaller businesses: Twitter reports that 60% of users purchase from an SMB.

Beyond direct conversion, Twitter is a popular resource for customers along the purchasing funnel. Nearly half (49%) of female Twitter users say Twitter content has influenced their purchase decisions –– while only 7% have made a purchase through Twitter. On the other hand, 17% of men reported in a BigCommerce survey that they’d purchased something directly from a Tweet in their timeline.

Here is what you need to know to start advertising on Twitter and generating brand awareness, new customers, and ROI for your brand.

Promoted Image

Tweet copy: 280 characters. Each link used reduces character county by 23 characters, leaving 257 characters for Twitter copy.

Image width/height: We recommend a minimum width of 600 pixels, although larger images (i.e. 1200 pixel images) will be better optimized when users click to expand images. Any height is acceptable, although if the height exceeds the width, it will crop to 1:1.

Promoted GIF

Tweet copy: 280 characters. Each link used reduces character count by 23 characters, leaving 257 characters for Twitter copy.

Image width/height: We recommend a minimum width of 600 pixels, although larger images (i.e. 1200 pixel images) will be better optimized when users click to expand images. Any height is acceptable, although if the height exceeds the width, it will crop to 1:1.

For Instagram and Facebook

Did you know that 74% of people use social media? Now imagine the benefits you will get by deciding to place a banner on Instagram and/or Facebook. Let's take a closer look at their banner ad requirements.

Recommended ad sizes for Facebook:

  • images: 1200x628
  • video ads: 600x315 or 600x600
  • carousel: 1080x1080
  • right column: 1200x628
  • Marketplace: 1200x628
  • stories: 1080x1920
  • collections: 600x600

Many formats are allowed, including GIF, JPG, PNG, BMP, DIB, JFIF, WBMP, and others.

To grab the attention of your Instagram audience, choose the right ad size. For image or video-based ads, the 400x500 format is suitable, carousels — 1080x1920, looping videos — 1080x1080, ads between stories — 1080x1920.

For YouTube

More than 4 billion users visit YouTube every day. Placing a banner on a host gives advertisers a unique opportunity to attract the attention of a huge number of people, including setting up ads for certain topics of videos that will be shown only to interested viewers.

To create the perfect banner for your channel, stick to the default 2560x1440. If your picture has a different resolution, don't worry, the main concern is that the dimensions fit within the allowed limit. The smallest possible header format is 2048x1152, and while the maximum is not limited, its size should not exceed 6 MB.

All at once in one universal banner making service

In 2020, the Internet will remain the main channel for advertisers. By learning how to run display campaigns on display and social media, you will open up great opportunities to grow your business. If you were looking for one constructor in which a ready-made advertisement can be used everywhere — then BannerBoo will solve all your problems.

Among the undeniable advantages of the online ad builder are an extensive library of thematic templates (travel, education, business, retail, finance) for promotion in Google Ads and popular social networks, the ability to choose a standard ad layout or create your own from scratch. There are a lot of static and animated ready-to-use templates in the banner editor. Conveniently, BannerBoo already has ready-made animated banner templates for all the sites mentioned above. You do not need to search for the required sizes in search engines. Just click on the template you like, edit it to your preferences, save in the desired format, and use it for your own purposes. Regardless of which site you decide to place a banner on, it will bring your brand wide popularity and your site, with high traffic and product promotion, the expected demand!


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