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Top 30 Instagram Ad Examples That Will Inspire You to Create Your Own
2 August 2022
It's no secret that advertising on Instagram is the perfect combination of large-scale audience reach and low cost of communication with one potential client. Marketers of the world are competing to create original advertisements, posts, and blog posts, competing for consumer attention. Thereby forming new rules of effectiveness and success of creatives. How to create really engaging content for Instagram? Get inspired by examples of famous brands and companies.
The Instagram platform is the second network in terms of availability and number of active users (after Facebook). Its specialty is the visual component, where everything is important: photos, filters, image processing, style and music. According to www.statista.com, content generated by thousands of brands on business profiles is viewed by more than a billion active users. About 500 million daily views are on Instagram stories, which is what you can count on when you launch a creative campaign.
The number of brands represented on the platform is constantly growing. Oberlo, estimates that 71% of US businesses use Instagram. And this is not surprising, because in 2022, if the company is not on social networks, it does not exist at all.
Why should you have a business profile on Instagram?
almost 45% of Instagram users are between the ages of 18 and 44, meaning they have the purchasing power and financial interest in business.
It is already clear that Instagram is no longer about personal profiles. It is now a global platform that works with brands and business owners to generate and publish different types of content, engage new audiences, showcase products and inspire user aesthetics.
What's more, Instagram users aren't just active—they're engaged in content. About 59% of users visit the site every day and at least 7 hours a week, viewing different types of content and communicating with friends and brands (according to Statista).
The main advantage is the visual component of advertising. It is here that you can implement any bold creative ideas: bright videos and original layouts, high-quality images, various videos, incredible filters or stickers, universal catalogs of goods and services. If a business can stand out through design, then Instagram is the perfect place to do it.
Videos, mockups and illustrations are promotional products that will need to be created every day to be interesting to a potential audience. First, you need to create a marketing strategy that describes the main data:
brand goals and values;
ideal target audience and key segments;
the form and presentation of communication with the audience;
describe product benefits and social proof to customers;
content strategy of publications and advertising in social networks.
By creating a strategy before you become active on social platforms, you can avoid the mistakes of hundreds of competing companies and focus on your own goals and audience.
Advertising formats on Instagram
Choose among various advertising formats, the one that will be simple and understandable for the audience:
a single image — Image ads (advertising layout that must fully convey through a visual series the features and advantages of a product or service);
video advertising — Video ads (a video sequence that lasts up to a minute and perfectly presents information in an interactive format);
carousel — Carousel ads (standard ad with one image, and one ad can contain up to 10 layouts, each with a separate URL);
stories — Story ads (a full-screen format that is shown among user stories marked "Advertisement");
a collection of ads — Collection ads (the "Purchasing" function is used, where the user can buy a product directly in an advertisement);
Explore ads (displayed in the Explore tab after the user clicks on a post on the Instagram Explore page).
A variety of formats are created so that every business can find the ideal form for communication with the target audience. After all, research by Statista that 72% of buyers look to Instagram for ideas for their next purchase.
It is important to remember: you are unlikely to get high results if the created advertising materials are not visually attractive, and the ad texts are not convincing enough.
30 examples of advertising on Instagram of famous brands
In order for advertising to bring the maximum result, it is necessary to approach the task of creating original creative very carefully. Work on making the ad both simple and clear, and at the same time stand out among competitors or colleagues in the market.
We have collected examples of Instagram posts created by well-known brands and recommend being inspired by them to create advertising masterpieces.
Instagram video ad ideas
Instagram recently conducted a surveyand found that 91% of users watch video content every week. Perfectly! Use this format to convey to potential consumers all the benefits and features of the product or service. A video can tell about a brand much more than a static image.
Here are some examples of Instagram video ads that can inspire your next Instagram marketing campaign.
Presentation of the new men's collection from the Prada fashion house.
What is the emphasis on:
details (the video shows a close-up of textured fabrics for the new collection);
warm and not bright colors (combined with contrasting colors and active textures reproduces the style and emotions of the new collection);
visual comfort (you want to watch the video to learn more about the models and the entire new collection).
Promotional posts in the Instagram feed
When Instagram advertising first took off, it was focused on the news feed. The relevance of this format does not leave the leading positions until now, so brands form a content and advertising strategy based on the need to place square images and videos. The reason for such popularity is the versatility and adaptability of the tape to the needs of any business.
The Disney company presents a new Pinocchio poster for fans of the cartoon.
What is the emphasis on:
targeting a narrow key segment by interests (those who are interested in this particular cartoon, and reminders to other audiences);
visual component (a bright and stylish poster that is easy to keep and share with friends).
Examples of Instagram Carousel ads
The carousel format allows you to display multiple images or videos in one ad. For the user, this functionality is similar to a gallery, where you can scroll through files forward or backward. The format is suitable for demonstrating products or services, creating step-by-step instructions or guides. Carousel ads can be placed in the feed or in stories. You can add a unique URL to each layout.
A well-known low-cost company publishes information about the possibilities of flights from different cities. In this case, football fans are invited to watch the match at the stadium.
What is the emphasis on:
architecture and atmosphere (a large, high-quality image should immediately attract the attention of residents);
targeting the segment of people who are football fans;
visual component (bright elements and infographics, clear text).
Inspirational posts on Instagram Story
Instagram Stories are expected to generate a quarter of the platform's ad revenue in 2022. And no wonder: a convenient format, a variety of content (these are video ads, and static images, and photo stories, and carousel ads). Stories are great for building a brand image in the minds of consumers, creating awareness, or even influencing direct sales.
Calendar of motorcycle adventures from Ford in a stylish dark format (which corresponds to the brand concept).
What is the emphasis on:
contrast (a perfect combination of black and white colors, with additional elements in turquoise color);
test and basic information (presented in a clear and simple format — as a map).
Shopping ads on Instagram
Instagram Store is a feature that allows sellers to sell goods or services directly on the platform. Very similar to Facebook Marketplace, Instagram Shop has a catalog where you list your products and then run ads on them. Regular posts can also link to items from the store.
We can say that the publication has a double effectiveness, because the Tommy Hilfiger brand chose not only to sell through the Instagram Shop, but also to use the image carousel format.
What is the emphasis on:
atmosphere (photo in a minimalist style, in a stylish image — supplemented with a handbag from a favorite brand);
product (close-up photos of bags, with all the elements that are easy to look at and choose the best option for yourself);
assortment (you can view various models, accessories, color solutions, etc.).
Instagram Explore: examples of ads
Explore — recommendations that people follow to find new content for themselves and understand what is happening outside their standard circle of communication or subscriptions. This section is where people find new brands and businesses on Instagram. Advertisers place ads to increase brand awareness, recall, and engagement.
In this ad, Glossier promotes beauty products — lip balm, eyebrow, eyelash and blush.
What is the emphasis on:
simplicity (the company uses simple words to convince potential consumers that preparing for the summer is easy — it is enough to have these four products, and nothing more)
brevity (the text of the advertisement is short, but fully conveys the value and unique selling proposition of the brand).
The easiest way to create an ad on Instagram
When you look at the ads of brands that are created by a whole team of specialists, it seems that ordinary business cannot do it. Especially those atmospheric videos with beautiful effects, text and music on Instagram. In fact, it's not like that! Everyone can create layouts for stories or feeds or a stylish video in the BannerBoo online designer.
How to create creatives for Instagram?
Log in to the BannerBoo service, enter your personal profile and click the "Create banner" button.
Select the required advertising format (1080*1080rx — tape, 1920*1080rx — for wide-format stories, "Full HD" tag).
Think over the visual component of the banner: choose from templates or create creatives from "scratch".
Choose from a wide range of effects, animations, text blocks, stickers and stickers. Write all the necessary text, choose the font and style.
Add a logo, buttons and interactive elements (this will make the story even more interesting).
Save your video, mockup, or banner as a .jpeg, .png, or Smooth GIF.
You can also create a video clip for Stories: the algorithm is the same, you just need to save the file in MP4.
We have prepared detailed instructions, which are easy to find at the link in the BannerBoo knowledge base.
Secrets of creating ads on Instagram
1. Don't be afraid to use bright colors
They are able to create energy, create a special mood and attract attention. Depending on what the company does, the style can be bold, gentle or romantic.
2. Text and font matter
Show brand seriousness with a bold, sans serif font, emphasize elegance with italics or dreaminess with handwriting. When choosing styles, choose two: one for the title, the other for the regular text.
3.Follow the visual hierarchy of content
An advertising banner should attract attention and be read quickly. Submit texts in order of importance: a large headline and main information, which is grouped into logical parts.
4. More — less: choose brevity
A single word or dramatic image can convey much more than a multitude of visuals, complex photographs or shimmering illustrations.
5. Check your balance
Symmetry, centering and repetition create balance. This does not mean that the layout has to be perfectly centered. It is important that the content has the same "weight" on each half.
If you've ever wondered where to find inspiration for advertising creatives — you're not alone!
Content marketing is one of the most difficult topics of a company's advertising strategy, which means attracting the attention of potential consumers with texts and creatives is not so easy. But it is very effective (as we can see from the number of advertisers on the platform), which is why companies spend marketing budgets on creating a huge amount of content on a wide variety of topics.
While each ad has its own unique charm, effective Instagram ads share common traits that you can incorporate into your next ad integration:
use bright and bold colors to attract attention;
emphasize the emphasis of the product due to neutral background colors;
write briefly and to the point (emphasize the unique sales offer and conditions of purchase or order);
focus on the product (if visual effects make the product invisible, advertising will not work);
show in the video advertisement how simple and easy to use your product is;
use content created by users (publish all reviews and photos with use — this is an excellent social guarantee of product quality).
This list will not become a "magic pill", but it can suggest ideas for the future successful advertising campaign that will attract potential customers and increase the sales of your company. Forward to creativity!
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