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How much do Facebook ads cost in 2024?

How much do Facebook ads cost in 2024?

The use of social media has become a part of daily life. And advertising on Facebook or Instagram is a permanent part of the marketing strategy of companies: from micro-businesses to global corporations. According to official data, more than 3.7 million businesses run advertising campaigns through the Meta network (Facebook/Instagram/WhatsApp), spending $5.5 billion on it, reaching hundreds of thousands of potential customers.

At first glance, a lot of competition on the platform means significant advertising costs. In fact, this is not quite the case – advertising algorithms work in such a way that it is possible for micro-businesses to work with small budgets (literally from $1) to attract potential customers.

What should your Facebook advertising budget be? How is it formed and under the influence of what factors is the advertising price determined? Read more about this.

Should you run Facebook ads in 2024?

The Facebook Ads platform remains the most popular among advertising social media. Facebook's advertising tools have no analog, even TikTok (its only competitor in terms of reach) cannot offer such detailed targeting options. Over the years, Facebook Ads Manager has gone through many iterations to become a simple and convenient tool for millions of marketers around the world.

Everyone needs advertising. Even if you have a startup and the product does not yet have regular customers, you should start with Google and Facebook Ads. Since Meta, the parent company, in addition to Facebook, also owns Instagram (the most popular platform for sharing photos and videos) and WhatsApp (the famous messenger), advertisers get a full range of advertising tools. Every marketer can now advertise to people of any age, with any specific interests, living in any region, and with any needs. Meta has been collecting information about its users for many years, successfully integrating the received data into advertising tools.

Why should you invest in Facebook advertising?

The main advantage of advertising on Facebook is the possibility of detailed targeting and targeting the desired audience segment.

In addition, there are factors that make investing advertising budgets on Facebook an ideal solution. More about them:

  • Has a flexible budget (from $1) for advertising You have two options: specify the amount of the budget for the entire advertising period (ideal for campaigns with a schedule or fixed start and end dates) or for each day separately (it is more convenient to plan traffic fluctuations).
  • Has a high rate of active daily users According to, the number of daily active users on Facebook reached 2.08 billion in the third quarter of 2023. If compared with 2022, this is +96 million users.

    most popular social media worldwide

    * material from the website

  • Widely used Facebook has the evenest distribution of users compared to other social media platforms. This means targeting will work with any demographic.
  • High return on investment (ROI) Precise targeting reduces the cost of advertising on Facebook and ensures a high return on investment.
  • Accessibility Extensive testing, remarketing, and reporting functionality lets you get the most out of every dollar spent.

Business is always about numbers. Therefore, to find out whether you should invest in Facebook advertising, it is worth looking at the cost per click (CPC). Prices vary widely depending on industry, target audience, season and even time of day, as well as overall goals, but some rough budgets can be planned.

  • Twitter: from $0.50
  • Facebook: from $0.50
  • Instagram: from $0.25
  • LinkedIn: from $2.00

ad cost

* material from the site

How does the Facebook Ad Auction work?

If it is important for you to understand how much advertising costs on Facebook, you need to study the algorithm of its formation. At the time you click Publish, your ad enters an auction system, where the “lot” is the audience to show the ad to, and advertisers bid their price to “buy” it. The highest bidder (among other factors) wins the auction and is the first to show the ad to the selected audience. Next, the sequence and prices for each advertiser are formed.

Facebook assigns a bid for each specific action:
  • CPM — advertising cost per 1000 impressions;
  • CPC — cost per click on an advertisement;
  • CPL — cost per potential customer (lead).

What determines the cost of your Facebook ads?

The Facebook platform makes sure that there are not too many ads. There is a limited amount of advertising space for businesses that can run ads on Facebook and Instagram.

Each company (advertiser) competes for effective placement of advertising for its audience. If two brands target the same audience, they are competitors. But price is not the key factor that affects ad impressions. If that were the case, small companies and micro-businesses would have no chance of competing with global corporations. The platform determines the cost of advertising for a particular advertiser as a weighted average of the value of advertising. The value of advertising shows the extent to which advertising meets the interests of the target audience and the likelihood of interaction with it.

Value consists of three key factors:
  • the dollar rate you are willing to pay for the target action;
  • the quality of the advertisement;
  • conversion rates and engagement of this type of advertising company for this particular audience.

facebook ads cost

* based on the website

The Facebook ad auction algorithm is simple and looks like this:
  1. Go to Ad Manager and create an ad.
  2. Choose a daily budget or specify the amount for the entire advertising period.
  3. Decide what you will pay for: page views, clicks, interactions or app downloads.
  4. Create an audience based on detailed targeting (demographics, interests, OS or devices).
  5. Create an advertisement: text, image, video, and URL.
  6. Click the “Publish” button, and the ad goes to the auction.
  7. Facebook evaluates the bids, the estimated frequency of actions and the quality of the ad.
  8. Facebook analyzes approximate conversion rates, quality, and relevance of advertising.
  9. Facebook generates total ad value based on bid, expected engagement rate, and ad quality.
  10. The advertisement receives its value and enters the rotation to be shown to the audience.

During the auction, many other factors influence the formation of the price. Advertisers note that the cost of advertising on Facebook can fluctuate on different days, months, and seasons.

Next, more details about each factor that affects the cost of advertising:

1. Audience size for targeting

The wider the targeting, the cheaper the advertisement will be, but at the same time, it will not contain key characteristics. Avoid narrowing the audience for personalization as much as possible because you risk getting a small reach and low performance (often even zero). It is usually cheaper to advertise on a cold (saved) audience compared to retargeting campaigns (custom audiences).

facebook add location

2. Your industry

The industry you work in also affects the cost of advertising. Some industries are considered competitive, others less saturated. Typically, advertising costs increase as the average receipt for your product increases. And also – depending on how high a price you can pay for one potential buyer.

facebook benchmarks

* material from the website

3. Level of competition

There are plenty of advertisers! Want to run an ad for children's toys? Disney will work with you on the same audience ($213 million in advertising spending in 2020). Have a home goods store? Your competitor is Walmart, which spent $41 million on Facebook advertising. But don't panic. The secret of success lies in creating such advertising that will distinguish you from the competition. It often happens that it is easier and faster for a small business to create it than a large corporation. Use this advantage!

4. Season of the year and holidays

If you look at advertising in terms of a calendar year, then in the third and fourth quarters, costs increase significantly. As competition intensifies before the holidays, brands increase their budgets to get maximum exposure.

According to AdEspresso schedule, growth does have a well-defined nature, so keep this fact in mind when preparing your marketing budget for the year.

facebok ads average cost per click

* material from the website

Businesses spend more on advertising during peak holiday periods. The increase in demand leads to an increase in the level of competition and aggressive bids, resulting in increased budgets and the cost of advertising on Facebook.

The most expensive days to advertise on Facebook:
  • Thanksgiving Day
  • Black Friday
  • Cyber Monday
  • Christmas
  • Gift Day
  • New Year's Eve
  • New Year

Take this data into account when creating advertising activities.

5. Time of day when launching an advertising campaign

The same Facebook ad can cost differently throughout the day. Advertisers note that bids are slightly lower between midnight and 6 a.m., as there is less competition at this time (but not always, you need to analyze each ad).

Ads are displayed automatically 24 hours a day, 7 days a week, but you can customize the schedule at least for each day separately.

facebook ads cost

* material from the website

6. Location of the audience

For example, it will cost about $35 to show an ad to 1,000 Americans. But if you only have $1, there are options to reach 1000's of people in many other countries if your target audience is there.

Average costs per country vary widely, from $3.85 in South Korea to 10 cents in India. Details on the chart:

facebook ads cost

* material from the website

7. Selected bidding strategy

Facebook has several options for choosing a bidding strategy:

  • with the lowest price (automatic assignment aimed at those who do not know what the minimum bid is or do not yet have enough data);
  • with a target cost (minimum or maximum costs per click or conversion are set manually).

For the most part, manual bidding means higher costs, while an automated strategy makes better and more efficient use of your budget. It's all about Facebook's algorithms, which have been collecting data on successful and unsuccessful advertising activities for years.

Different strategies are considered:

Budget-based rates

The main goal: to use the entire budget and get as many results as possible. There can be two options:

  • maximum volume: maximize impressions and conversions (attract as many people as possible, regardless of the cost of achieving the goal);
  • maximum price (achieve the maximum number of conversions at the maximum price).
Bids based on ad goals


  • cost capping (get the most conversions or actions while keeping your costs relatively stable each month);
  • minimum return on advertising investment (ROAS) is the most aggressive strategy, which consists of establishing a desired percentage of return on investment. Ads Manager then optimizes your bids to try to achieve the desired percentage of investment.
Manual bidding strategy settings

Here, you independently determine the amount of spending on ad auctions. By setting a maximum bid, you prevent Facebook's algorithms from changing it. Automatic bid limits should only be used when there is enough data to make such a decision.

8. Selected ad format

Yes, different ad formats have different engagement rates, which is one of the key pricing factors. To understand which advertising format is suitable for your business, you need to run several advertising campaigns and track the results.

Advertisers can choose from the following formats:

  • photo or image (can be placed in the news feed or in stories);
  • a video clip (in the news feed or in stories);
  • carousel of images or videos (up to 10 creatives in one advertisement);
  • Instant Experience (full-screen format that opens a mini-landing on a mobile device);
  • ad collection (contains products from Facebook and Instagram stores and shows ads with a “Buy” button).

9. The purpose of the advertising campaign

The campaign goal has a direct impact on pricing, as algorithms work to achieve that goal in the desired ad placements for potential users.

Increasing brand awareness or attracting customers will cost less than promoting a product or service for purchase. Of course, it is easier to get the user interested in an ad than to motivate them to click the “Buy” button.

When forming an advertising strategy, remember the sales funnel. It is important to reach users in the early stages of the purchase decision, when the price of the interaction will be cheaper. Over time, you will be able to increase interest in the brand and motivate the purchase of the product or service thanks to special audiences.

facebook ad cost per mille 2022 revealbot

* material from the website

10. Advertisement placements

Advertisements can be placed in the following places:

Facebook Instagram

News feed


In-stream video

Right column




Audience Network

News feed


Sponsored messages

Audience Network


Rewarded video

In-stream video

The most popular locations, according to
  • Instagram (news feed and stories)

    instagram ad placement

  • Facebook (news feed and stories, often Messenger)

    facebook ad placement

  • Audience Network (Audience Network — Facebook partner sites)

    audience network

Some placements for advertising are more expensive, others are cheaper. According to AdEspresso, Instagram is the most expensive at about $1.15 per click.

cpc by placement

* the material is taken from the website

11. Advertising campaign budget

With a small budget, Facebook algorithms may need more time to go through the training phase to get the initial results. In addition, the budget for the entire advertising period works somewhat worse than the daily budget. If your advertising is set up effectively, the costs will be minimized over time.

12. Rating of quality, interest, and conversions of already launched advertising campaigns

The quality and relevance of advertisements (according to Facebook) directly affects the size of the advertising budget.

Facebook's algorithms count the number of clicks, likes, comments and shares of ads to generate a quality score based on:

  • quality rating (evaluates how relevant the ad is to the needs of the target audience and user feedback compared to similar ads from other advertisers);
  • engagement rate (how many people who saw the ad took conversion actions compared to other advertisers);
  • conversion rate (expected conversion of advertisements compared to other advertisers competing for the same audience and target).

It is clear that you need to make stylish, effective and modern creatives and launch them to different types of audiences. High ratings will result in a more competitive rate, which can directly affect losses.

Hootsuite has revealed the results of a study on the quality or relevance of a Facebook ad. The company created two versions of the same ad: one with a relevance and engagement score of 2.9 and one with a relevance and engagement score of 8. The average cost per click for the low-ranking ad was $0.14, while the average cost-per-click for the high-ranking ad was $0.03. That's a big difference, isn't it?

13. Differences between paid campaigns and organic delivery

Ads work as long as you pay for them. Plan your marketing strategy so that social media grow organically as well, bringing sales and new followers. For this, it is necessary to constantly monitor and optimize the content on the page, improve advertising campaigns, and work on increasing the number of subscribers. Advertising + constant development of social media = effective development of business sales.

How much does Facebook advertising cost?

This is a question that worries marketers and business owners around the world. The figures that will be provided below are average and indicative, but they can form an idea of the necessary budgets.

Facebook bills advertisers based on two metrics: cost per click (CPC) and cost per thousand impressions (CPM). It's hard to compare ad spend across industries because there are so many variables, but in general:

  • on average $0.94 per click;
  • on average $12.07 per 1000 impressions.

Average prices can differ dramatically – the whole thing is what exactly and how you advertise.

Average CPC for Facebook ads

The CPC (cost per click on an ad) on Facebook is $0.94, according to It is cheaper than advertising on LinkedIn, Instagram or YouTube (according to data from

average social media cpc

Seasonality and competition play an important role in driving value in the Facebook ad auction. In the first half of the year, the rates are lower, increasing only in the “high season” – November and December.

facebook ads cost

* According to

Average CPM for Facebook Ads

CPM (cost per 1000 people) is used by brands that need to increase awareness. The Facebook platform has 2.8 billion monthly active users (according to, so it is attractive for advertising. Many users utilize Facebook to interact with their favorite brands. So if you want to reach a larger audience, expect to pay from $12,07 per 1,000 potential customers who see your ad.

facebook ads cpm

Average cost per lead (CPL)

Brands use the Facebook platform to collect contact information of potential customers. This is how businesses can build long-term relationships outside social media. reports the average cost per lead in Facebook advertising across all industries at $19.68, ranging from $12.91 for food and beverage to $56.89 for news resources.

How to reduce the cost of advertising on Facebook

As soon as you get the first new customers from Facebook, your dependence on advertising activity becomes increasingly important. We want more advertising and more customers, but not more expenses. This is where you need to start optimizing advertising campaigns and minimizing costs.

How to do it?

1. Choose the right goal of the advertising campaign

The algorithm matches the selected ad target with an audience that meets these criteria. If you are targeting sales, your ad will appear on Facebook to users who previously bought something.

This is why the average CPC varies for each target. According to AdEspresso, brand awareness campaigns pay around $1.85 per link click. However, opt for a different goal, like link clicks, and you can expect a bid of $0.21. According to Revealbot, the average value of interacting with a Facebook post in 2022 was $0.12, a cent higher than last year. This trend is likely to persist, allowing us to project activity for 2024.

facebook ads cpc

More details about campaign goals:
  • brand awareness (increases user awareness of your brand);
  • reach (showing ads to as many people as possible);
  • traffic (directs users from Facebook to the site or other resource);
  • engagement (works with content and collects likes, comments, and subscriptions);
  • installing the application (downloading programs and applications);
  • video views (showing the right audience a video clip about the company or services);
  • lead generation (collecting information from people who are interested in your product);
  • messages (finds users who write to the messenger or direct message on Instagram or WhatsApp);
  • conversions (encourages people to take actions: download the app, buy products, fill out a form, etc.);
  • sales through the catalog (advertises products from the online store on Facebook or Instagram);
  • in-store visits (drives physical traffic to your store or office).

As the business grows, the list of goals that should be used changes and expands.

facebook choose campaign objective

2. Narrow down your target audience

At first, you should correctly target a wide audience, but later you should work on narrowing it down. When advertising activity is narrowed too early, it will cause high costs and fewer conversions.

For example: you sell educational services for children, including programming courses.

First, you select a broad audience: parents with children aged 6-12. After receiving the first sales and customer analysis, you make changes and the audience becomes more specific: parents with children aged 6-12, interested in IT technologies and private schools, child development and professional growth. Yes, the potential size of the audience decreases, but advertising will become specific and useful.

facebook limit audience

3. Set up retargeting campaigns

The Facebook pixel must work from the first day the ads are launched on the site. It will collect Facebook advertising account data, including pages users visit, products added to cart or purchased. All this data is easy to use to build an effective personalized advertising strategy.

If you run an ad on a conversion, it can be expensive. But lower-cost pay-per-click advertising in combination with a special audience (people who are already familiar with your brand) can bring much better results for the company and save a lot of money.

What custom audiences can I use?
  • dynamic advertising of products that the buyer has already put in the cart, but has not yet bought for any reason (the reminder can motivate to go back and complete the purchase process);
  • the audience of people who visited a certain landing page (who is more likely to buy: those who have been on the site or those who have no idea about your company?);
  • an audience of people who visited your site in the last 30 days (there should be a short period of time between the targeted action and the remarketing ad; otherwise users will simply forget they were on the site).

Importantly! Create a separate custom audience of people who have already bought and exclude them from your remarketing audience. Then you will not use the advertising budget on those who have already bought.

facebook prepare customer list

4. Make sure the campaign is relevant

Collect information about buyers to provide them with even more relevant advertising:

  • interests;
  • tone of messages and text;
  • customer pains and problems that the product solves;
  • goals and aspirations;
  • favorite influencers and bloggers.

Use data to create the kind of Facebook ad that's sure to grab attention. Such an interaction will cost less and be less likely to be ignored.

5. Reduce your ad frequency

One of the downsides of expanding your audience is that companies quickly become repetitive.

A potential customer who sees an ad multiple times in their news feed is likely to become frustrated and more likely to scroll past the ad. Facebook's advertising algorithm will take this factor into account and give preference to newer, fresher ads from other advertisers.

Of course, some people need to see an ad several times before buying, but they don't always see the same thing. So try to keep your ad serving frequency to three or less. As soon as the frequency rate gets too high, stop the ads, make new ad creatives and run new Facebook ads.

6. Use A/B testing and ad placements

Facebook's built-in A/B testing feature helps advertisers find winning combinations. So for each campaign, experiment with the following elements and track your ad spend:

  • in the formats of advertisements;
  • in placements and places of advertising.

Analyze all the data and adjust the advertising strategy.

facebook ab testing example with creative

* material from the website

7. Focus on what happens after the click

Motivating to go to the site is only half the battle. It is necessary to make the conversion convenient and simple for the client:

  • create thoughtful and informative landing pages (make product search convenient, send to the product page, not the entire catalog);
  • optimize loading time (improving site speed by just one second can increase conversions by 27 %);
  • adapt the site for mobile devices (up to 98,5 % of Facebook users view the application via a smartphone);
  • use one-click checkout options (especially if you have an e-commerce setup).

The effectiveness of the campaign will be higher when you have a reliable site and a positive customer experience with it.

facebook conversions api vs facebook pixel

* material from the website

8. Set daily budget and maximum bid limits

Set a maximum spend limit, daily budget and bid limits for your ad campaigns. So, you won't overpay for displaying an ad.

9. Use lookalike audiences

The functionality of similar audiences (Lookalike) enables the system to create groups of users who are similar to people who have performed a certain action related to your business. For example, these can be people similar to those who liked your Instagram page or who bought a product on the site.

10. Experiment with creatives and choose effective options

Testing and choosing the most effective forms of ads is the key to profitable advertising. Experiment with different ad layouts and content to see if you can lower your ad spend. Run at least three Facebook ads per audience.

How to allocate the advertising budget on Facebook?

Advertising strategy should be based on the sales funnel in marketing. A logical structure will automatically and easily move the potential client along the path from awareness to purchase.

How to allocate the advertising budget by advertising activities on Facebook? Approximately like this:

Infographic Facebook ad budget distribution along the funnel

* According to

More details on each step:

  • advertising on the audience based on interests (Acquisition Prospecting) — 56% of the total advertising budget At this stage, advertisers should target people who are unaware of the product or service.

    The task: informing as many special interest customers as possible.

    Different formats work well here, but the most effective are video ads that show the product in an interesting way, or carousel ads for e-commerce.

  • repeat contact — 14% of the total advertising budget These are people who have already communicated with the company, but have not yet made a purchase.

    The task: encourage a conversion action (buy, download, book, etc.).

    Special audiences based on:

    • video viewings;
    • likes and subscriptions on Facebook or Instagram pages;
    • interactions with Instant Experience ads;
    • browsing store catalogs on Facebook or Instagram or interacting with them.
  • retargeting — 20% of the total advertising budget Here, we work with users who have visited the site (or viewed the lead form), but have not yet purchased anything or become a potential customer.

    The task: offer to perform a conversion action (buy, download, book, etc.).

    It is necessary to actively present your product or service, use additional methods of stimulation: bonuses, discounts, free delivery or gifts.

  • customer retention — 10% of the total advertising budget This is an audience that has already bought a product or service from us.

    The task: use customer information for additional sales.

    Launch dynamic advertising of those products from the catalog that would also be of interest to the user, automatically offering the necessary additional goods or services.

What is the minimum budget for Facebook advertising?

Can't work with large advertising budgets? This is not a problem for Facebook. Start with $1 and get results for that amount.

For example, if you focus on industries where the price of a click is $0.5, then you will get 2 conversions per day to your site or resource. It will be 60 transitions in a month. So, what do you choose: 0 or 60 possible leads? The answer is obvious.

If you are ready to invest more than $1, then the advertising algorithms will finish the learning stage faster and will be able to bring high results, focusing on this budget.

Why consider return on investment (ROI) and not just cost?

Instead of just looking at the lowest cost, consider ROI as a measure of the effectiveness of your Facebook ads.

We have two options: financial and social return on investment.

1. Financial return on investment (investment in Facebook advertising and business results, such as profit or revenue).

If you know how much your customers typically spend, you can calculate whether each conversion is worth the money spent. For example, $10 per conversion is quite a large number, but if the profit from the purchased product is $30, then the return is 1 to 3.

2. Social return on investment (building customer loyalty and effective interaction with your followers)

ROI measures the amount of social engagement (likes, comments, and shares) you get from your Facebook ads relative to your investment. To understand effectiveness, you need to decide how much social interaction your brand needs. Example calculation: $50 was spent promoting a Facebook post, and it received 80 likes, 15 comments, and five shares (total of 100 interactions), each interaction costing you $0.50. Is the price right for you?

The cost of advertising on Facebook is constantly changing

Facebook advertising is a comprehensive marketing tool for companies of any size and in any field of activity. The platform makes it easy to find customers with different income levels, interests, and locations. A large audience discovers new products and services on social media.

To minimize ad costs, experiment with different ad campaign objectives, formats, and creatives, comparing their cost to the results you've had in the past. Very soon, you will develop winning combinations that will form the basis of the marketing strategy of your business and audience.

Facebook advertising costs are highly dependent on a variety of factors, but looking at figures ranging from $0.50 to $2.00 per click gives you something to plan for and compare.

However, the only effective way to find out how much Facebook advertising will cost for your business is to test it yourself by running several campaigns. Remember that many factors affect the cost of advertising, but the main ones are:

  • the size of the target audience;
  • marketing purpose of advertising;
  • level of competition;
  • time, day, and month of advertising (seasonality);
  • placement of advertising (placements);
  • assessment of relevance and quality of advertising creatives.

We wish you many successful advertising campaigns for minimal advertising budgets!

Frequently asked questions (FAQ)

Should you be advertising on Facebook in 2024?

Facebook advertising has consistently held the spotlight in the realm of brand and business promotion for years. It's a no-brainer for any business to advertise where their target audience hangs out, and with a whopping 2.8 billion users globally, as reported by, Facebook stands out as a prime advertising platform.

How much should a Facebook ad campaign cost?

The cost of advertising on Facebook will depend a lot on your industry, the goal of the campaign and many other factors. Facebook ads typically cost between $0.50 and $2.00 per click.

How to advertise on Facebook 2024?

You can use Facebook Ads Manager:

  1. go to the advertising account and create an advertising company;
  2. choose the purpose of advertising, the audience to which it will be shown;
  3. choose places for advertising;
  4. set budgets and limits;
  5. choose the required format of the advertisement;
  6. make advertising creatives and write texts;
  7. choose an Instagram account if you want to show ads there as well;
  8. upload all images and add URL;
  9. click the “Publish” button.

That's it, the ad will pass moderation and start working.

What content works best on Facebook 2024?

Ads with a personal touch consistently boast the highest engagement rates. When an ad aligns with the needs and goals of your audience, it not only grabs attention but also invites a thorough read.

Speaking of engagement metrics, the reign of video content persists. The catch is, the video should be captivating and cater to the specific needs of your customers.

How much does Facebook advertising cost per day?

Minimum budget: $1. We recommend starting your campaigns around this amount, but be sure to consider the competition in the market and the possibilities for this budget.

What is a good daily budget for Facebook ads?

If you have already run ads, analyze the results obtained with different ad costs per day. Multiply the budget by 2-3 and analyze whether the performance has increased (it often does not). The optimal daily budget for small companies can be considered from $3 to $5, for medium ones – from $20 to $50, for large companies with a large reach – from $100. In any case, focus on the forecast results when creating advertising to form an advertising budget.

What is the minimum budget for Facebook advertising?

You can run advertising campaigns with a budget of $1 per day.

How to optimize your advertising on Facebook 2024?

To enhance results, scrutinize the outcomes and key metrics of each ad. It's crucial to bear in mind that audiences resonate more with banners that align with their needs and goals. Thus, delve into a meticulous analysis of the potential customer's profile to tailor the best offer.

And more:

  • work on the call to action (CTA) and its specification;
  • create and test various advertising creatives and texts;
  • create and test custom and lookalike audiences;
  • form advertising strategies with an eye on the sales funnel (work with interest-based traffic, remarketing campaigns and additional sales).

Are Facebook ads getting more expensive?

Of course, it is not fast yet, but every year the minimum prices rise a little. This is a good indicator for advertisers because demand creates supply. That is why Meta is actively working on an even wider set of characteristics and greater possibilities for personalizing advertisements. For example, according to Revealbot, the average value of a Facebook interaction in 2022 was $0.12. But the average price per click for Facebook ads across all industries was $0.44, which is more expensive than last year — $0.38 (according to

What is the cost of 1000 Facebook impressions?

If your goal is exposure and awareness of your business, expect to pay about $12,07 to reach 1,000 people through the Facebook app.

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