How to create an effective banner for a sports store?
Daily, we encounter numerous advertisements and posts on business accounts. While some manage to capture our attention, others are swiftly scrolled past, leaving no lasting impression. To ensure that you exclusively craft impactful advertising layouts, we have compiled a list of straightforward rules that ought to be adhered to.
One emphasis on one layout
We recognize your desire to consolidate all pertinent information into a single layout. However, it's crucial to avoid overwhelming potential customers. Choose a focal point and align all text and images around it. Remember the principle: one banner, one highlight. It's preferable to create multiple banners for each significant area of activity, rather than one overarching banner. Fortunately, accomplishing this with BannerBoo is also remarkably simple.
High-quality images are the key to success
Use only high-quality graphic and video material. Sports banners are intended to attract interest precisely with the "ideal picture" – the body of your dreams, the development of endurance, excitement for competition. Choose a suitable photo from your own library, or use thousands of stock images that are available to all users of the BannerBoo service.
Sports is one of those industries where progress is crucial. Be sure to highlight posts and publications that demonstrate the results the client will be able to get. Show "before" and "after", motivate to become a better version of yourself together with a sports brand. And it doesn't matter whether it's a gym or an online sportswear store.
Publish testimonials and social guarantees
Collecting feedback from existing customers? Great, post them right away and build a loyal audience! We often make decisions based on the opinions of relatives or strangers, who seem to be interesting to us. Make creative banners with testimonials and feedbacks to attract even more attention from potential customers.
Use a variety of interaction formats
Video or GIF? An image with text or a slider on the site? Try running a variety of ad integrations to find the ones that deliver the most results. Test different submissions, use creative approaches and every opportunity to develop your sports business.