Tips for creating effective banners
The education industry is saturated with companies shaping their marketing strategies and establishing a presence in the market. How not to get lost among competitors? Follow our team's recommendations.
01
Focus on the target audience
You need to know for sure: who is the person on the other side of the screen who will read your ad? What is important to her that you can convey through visuals and describe through text? Communicate in simple and understandable language, but also speak honestly and openly to build trusting relationships.
02
One accent – one advertisement
There is no need to try to convey all the information about the school, areas of study, the schedule and the main subject of classes in one banner. Among all the variety of information, it is very difficult to find relevant information. Several banners will work much more effectively, where each representative of the target audience can easily find the answer to their question.
03
Provide contact information and an active link
How to get to you for a test class, how to sign up for a course? This information should be highlighted on the banner so that the customer's attention is focused here. Think through the main questions and write the answers to them to save time.
04
Adhere to a clear structure of the text
Psychologists advise placing the most relevant information in the title, and making the main text as short as possible (2-3 sentences or a bulleted list). Then you have more chances that the text will be read at all. The more additional elements there are, the more likely it is that the reader's attention will be distracted.
05
High-quality images are the key to success
Use only high-quality photo and video materials. It's time to move away from blurry and fuzzy images to create a professional brand image among your audience. Social networks are about aesthetics and beauty, so you need to follow the rules. Find a balance between beautiful design and content that sells.