Tips for Creating Banners for the Legal Sector
Why do we pay attention to certain ads and skip over others without even finishing reading? It's because the first one meets our needs, while the others are too generic. Want to create effective advertising for your entire target audience? Follow the tips from BannerBoo!
Use your own high-quality photos and videos
The best solution is to order a photo shoot for the team to get high-quality photo and video material. In the future, these images can be used when creating any formats of advertising banners. Not only that, the author's photos can be combined with free images to have even more space for creativity.
Emphasize content in the advertising text
Everything is simple here: choose a relevant topic and create an interesting and understandable text. Write short paragraphs, use headings and subheadings, and provide bulleted lists. Choose a font that is easy to read. In this case, the publication is guaranteed to attract the attention of potential buyers.
Where you can shoot a video – shoot it
Especially if your task is to explain complicated things in simple words. Video has better engagement rates, attracts more attention from potential customers, and allows you to convey more information in less time. Pay attention to the video formats of BannerBoo templates.
Use a compelling CTA
Do you know exactly what action potential buyers should take? Ask them to do it! Order a consultation, schedule an appointment at a convenient time, go to the site, write a message, leave a comment, etc. When the audience knows what to do next, the effectiveness of advertising is higher.
Engage readers in comments and dialogue
The legal field may be completely unfamiliar to the average user of social networks. Create informative and useful content that people want to share and comment on. Ask questions, initiate dialogue, and encourage discussions. This approach will boost your subscriber count, increase engagement with your content, and build trust with potential customers.
Use animation and graphic elements
Any new advertising formats are interesting for the audience. If you create videos, then pay attention to animations, which are also very interactive. Do not overload the space of the banner – use simple and light illustrations that correspond to the brand concept.