Welcome to the 21st century. Do you use any online advertising tools? If so, are they useful? The amazing world of digital marketing brings even the smallest businesses the opportunity to reach new customers.
Banners are often used as advertisements on various Internet sites — bright blocks with text and images. The very first banner appeared in 1994 on HotWired.com. It was an incredible success — 44% of site visitors clicked on it.
With the development of internet marketing and technology, banners have lost significant conversions.
GIFs are a new and very appealing way of informing the audience about your product, service or company, that you can use in your communication strategy. Especially attractive animated GIF files look in newsletters.
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