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When the world went online, this challenge became even more pressing. It's no longer enough to just make a cool product, you need to constantly generate engaging content, be in touch on social networks and improve loyalty to the company.

Instagram is considered to be one of the best and most constantly evolving advertising social platforms. According to Statista, the network will reach its first billion users by 2023.

The year 2022 has made it even easier for companies to convince themselves that a business without a social network presence does not exist. With the help of a profile on Facebook or Instagram, millions of people work, meet, arrange meetings, communicate and simply live every day. And, of course, they make a decision to purchase goods or services. And the best way to influence potential customers' buying decisions is to advertise your business on Facebook or Instagram.