Effective communication with customers is 20% knowledge and 80% personal attitude to these skills. Words have a huge impact on any relationship, especially in business. According to research, 89% of consumers are more likely to make another purchase after positive service, and effective communication plays a key role in creating that special impression.

Writing a good creative brief is a difficult task, but it is extremely important to spend time on it and get it right. After all, it is the creation of a step-by-step plan that describes in detail the goals, tasks, needs, features and strategies that are the basis of the work of any creative team.

Running a banner ad? Pay attention to the HTML5 banner format! Most of the content, including advertising, is viewed by users from mobile devices, and HTML5 perfectly adapts to various screen sizes without losing quality, interactivity and aesthetic appeal. Get inspired by the ideas of brands to start working in a new format and see all the advantages of HTML5.

In the fast-paced world of online advertising, banners play a key role in attracting the attention of Internet users and promoting products, services and ideas. Today, we will look at the main formats of banner ads — HTML5 and GIF — and determine which of them to choose for optimal results in your advertising activity.

Banner advertising has proven itself to be effective a long time ago as a marketing tool for promoting various businesses. The results are remarkable, considering the colossal budgets involved in creating banners, securing strategic placements, and capturing the attention of potential buyers. What binds together brands that excel in leveraging the potential of display advertising? Years of experience creating banners that work! We have found 30 examples of banner ads that will help you reveal all the secrets of effectiveness and improve your advertising activity.

Coming up with an idea for an advertisement design can indeed be challenging. It involves presenting a product or service, considering contemporary trends, and ensuring the advertising is comprehensible to the target audience. One effective approach to consistently have a wellspring of creative ideas is to observe competitors and analyze their results. To spark your creativity, we've curated 30 fantastic Facebook ad ideas that can serve as inspiration for crafting your own masterpiece.

Is content generation becoming an ongoing process? So it's time to attract an additional service for managing creative teams. A creative management platform (CMP) will facilitate collaboration, simplify communication and help increase the productivity of the creative department through the use of thoughtful functionality and a wide set of tools. How to choose the ideal service, and what factors to pay attention to? More about this in the article.