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Welcome to the BannerBoo Advertising and Marketing Blog

Advertising tips, advice, and blogs from the BannerBoo team
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How to design advertising banners without graphic design skills
How to design advertising banners without graphic design skills
You've probably come across the notion that designing requires a set of design skills. But what if you find yourself in a situation where time and budget constraints make traditional design development impractical? Well, the solution is simple: open a BannerBoo account! In this blog, we'll delve into the details of the service, provide guidelines for crafting compelling banners, and even explore ways to acquire design skills.
The secrets of color usage for stunning and engaging banner designs
The secrets of color usage for stunning and engaging banner designs
Welcome to our latest blog post, where we delve into the captivating realm of colors and their profound influence on banner design. As visually oriented beings, humans have long been admirers of aesthetically pleasing designs that stir emotions and capture our gaze. Color psychology is a key player in this realm, providing valuable insights into how various shades impact our perceptions and choices. By harnessing the power of contrast and thoughtfully curated color palettes, a skillfully crafted banner ad can effortlessly seize the attention of your intended audience.
Types of Creative Management Platform for business and their features
Types of Creative Management Platform for business and their features
Managing creative processes is a crucial element of business development and scalability. Indeed, managing teams through a well-designed platform makes the process more convenient and streamlined, resulting in predictable and flexible outcomes. To choose the right CMP for your brand, it's essential to have a deep understanding of their detailed features, advantages, and functionality. In this BannerBoo article, we will delve into precisely that.
What is a creative management platform?
What is a creative management platform?
Platforms for effective management of creative processes in the company are becoming a must-have for businesses that aim to scale and deeply personalize any communication or brand manifestation. Thanks to automated services, marketers get the right set of tools that allow them to adapt, test and optimize creatives in their advertising and social campaigns.
7 most successful techniques for creating effective advertising banners
7 most successful techniques for creating effective advertising banners
Do you believe that you can get thousands of online sales from one picture? It sounds like something unreal, but in the case of banner ads, it's definitely true.
15 design tricks: how to create a banner you won't be ashamed of
15 design tricks: how to create a banner you won't be ashamed of
The internet is abuzz with discussions about banners. Have they run their course? Is anyone really clicking on them? Could they be losing their appeal? Or has a game-changing alternative to banners emerged?
A winning formula for creating banners for mobile applications
A winning formula for creating banners for mobile applications
Is there a formula for successful advertising? For most people, an ad creative may be their first exposure to a brand or mobile app. It's like a "book cover" by which people judge the content. Strong ads can make a big difference in the success of mobile ad campaigns.
7 ways to increase advertising revenue without increasing traffic
7 ways to increase advertising revenue without increasing traffic
Most people who advertise on their site think that the only way to increase their income is to drive more traffic. However, they are very wrong. In the overwhelming majority of cases, income can be increased thanks to changes on the site. Introducing the 7 best methods to boost your website's advertising revenue without the need for increased traffic.
4 easy ways to create smarter (and more profitable) banners
4 easy ways to create smarter (and more profitable) banners
You've caught wind of what the skeptics are blabbering about, right? Banners are dead! Long live content marketing! And you also had to see the statistics, right? As Google's DoubleClick data tells us, in America the average CTR (click-through rate) for banners is only 0.10%. Well, let's make it clear to everyone — you'd sooner give birth to twins than click on the banner.
The Dos and Don'ts of Using Ad Banner Templates for Effective Advertising
The Dos and Don'ts of Using Ad Banner Templates for Effective Advertising
Do you plan to attract potential buyers to the site? Do you have big plans for the development of social networks? Or maybe your site needs updating, changes and new visual accents? Advertising banners of various formats will definitely be needed for each of these tasks. Using templates eliminates the need to create numerous visual elements from scratch. In this article, we've compiled all the information necessary for crafting effective banner designs and demonstrate how you can save time by utilizing pre-designed templates.
30 conversion lessons I've learned from viewing 18,250,000 banners
30 conversion lessons I've learned from viewing 18,250,000 banners
Have you ever been shocked by yourself?
I'm talking about that moment when your eyes accidentally open to something.
For me, that moment came when I realized how many ads I've seen in my lifetime.

How to create GIFs for Google display ads?
How to create GIFs for Google display ads?
Every day, as you surf the Internet, you encounter display ads on Google's network of partner sites. Undoubtedly, animated GIF banners stand out as the most vibrant and original. They capture immediate attention, and with just a click, they take you directly to the company's official page. With over 2 million partner sites available, you can connect with any target audience. In fact, according to www.titangrowth.com, Google's media network reaches over 90% of Internet users worldwide.
20 most impressive examples of digital out-of-home advertising campaigns
20 most impressive examples of digital out-of-home advertising campaigns
One of the most creative and informative formats is DOOH advertising, which shows a high level of interaction with the audience for various business industries. This format is considered cost-effective and large-scale, which is why many companies literally compete for the best display places. But not only the location guarantees effectiveness, the brand's task is to create a creative advertisement that will be noticed by the target audience.
How do I get banner templates and how to use them?
How do I get banner templates and how to use them?
Creating advertising banners is a creative and multistep process. Save time and resources creating personalized banners with banner templates! Working with ready-made templates is a pleasure because they are created by professional designers who have accumulated experience working with thousands of clients and considered literally every detail. All you have to do is adapt the template to the marketing and advertising goals of your business. It's simple!
How to create and run Instagram Story ads in 2023?
How to create and run Instagram Story ads in 2023?

The story format (stories) is undoubtedly familiar to everyone who has ever used Instagram. This full-screen video format quickly gained popularity due to its engaging and user-friendly nature. With a lifespan of just 24 hours, the interactive elements and stickers have captivated users since their introduction. It's hard to imagine an Instagram feed without them!

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