You've caught wind of what the skeptics are blabbering about, right? Banners are dead! Long live content marketing! And you also had to see the statistics, right? As Google's DoubleClick data tells us, in America the average CTR (click-through rate) for banners is only 0.10%. Well, let's make it clear to everyone — you'd sooner give birth to twins than click on the banner.

Have you ever been shocked by yourself?
I'm talking about that moment when your eyes accidentally open to something.
For me, that moment came when I realized how many ads I've seen in my lifetime.

One of the most creative and informative formats is DOOH advertising, which shows a high level of interaction with the audience for various business industries. This format is considered cost-effective and large-scale, which is why many companies literally compete for the best display places. But not only the location guarantees effectiveness, the brand's task is to create a creative advertisement that will be noticed by the target audience.

Outdoor advertising, including its digital DOOH format, offers incredible opportunities for business promotion. After all, everything is changing in the world, except that potential consumers will always spend time outside the home and will be able to see external advertising integrations of brands. One thing that is certain is that the duration of time on social networks is decreasing, ads are being scrolled more and more often because the market is oversaturated. Therefore, companies are looking for new formats to convey their message to the largest number of consumers. Despite its numerous advantages, including the rapid development of outdoor advertising around the world, DOOH advertising is often overlooked by marketers who are not aware of its potential.

Advertising of goods and services existed long before the Internet and social networks. Out-of-home (OOH) is an acronym that covers advertising activities that potential customers see around them when they are outside their home. With many formats (drawings on buildings, stickers on walls, LED screens, posters, and signs), OOH advertising has stood the test of time and actively attracts the attention of the target audience. Over the past decade, OOH advertising has gained another advantage — a digital component — and evolved into DOOH, which achieves even greater results. In addition, DOOH has become one of the most dynamically growing and influential advertising formats.

Instagram is considered to be one of the best and most constantly evolving advertising social platforms. According to Statista, the network will reach its first billion users by 2023.