Blog (en)

8 September 2023

Platforms for effective management of creative processes in the company are becoming a must-have for businesses that aim to scale and deeply personalize any communication or brand manifestation. Thanks to automated services, marketers get the right set of tools that allow them to adapt, test and optimize creatives in their advertising and social campaigns.

7 most successful techniques for creating effective advertising banners

15 August 2023

Do you believe that you can get thousands of online sales from one picture? It sounds like something unreal, but in the case of banner ads, it's definitely true.

15 design tricks: how to create a banner you won't be ashamed of

14 August 2023

The internet is abuzz with discussions about banners. Have they run their course? Is anyone really clicking on them? Could they be losing their appeal? Or has a game-changing alternative to banners emerged?

A winning formula for creating banners for mobile applications

10 August 2023

Is there a formula for successful advertising? For most people, an ad creative may be their first exposure to a brand or mobile app. It's like a "book cover" by which people judge the content. Strong ads can make a big difference in the success of mobile ad campaigns.

7 ways to increase advertising revenue without increasing traffic

10 August 2023

Most people who advertise on their site think that the only way to increase their income is to drive more traffic. However, they are very wrong. In the overwhelming majority of cases, income can be increased thanks to changes on the site. Introducing the 7 best methods to boost your website's advertising revenue without the need for increased traffic.

4 easy ways to create smarter (and more profitable) banners

9 August 2023

You've caught wind of what the skeptics are blabbering about, right? Banners are dead! Long live content marketing! And you also had to see the statistics, right? As Google's DoubleClick data tells us, in America the average CTR (click-through rate) for banners is only 0.10%. Well, let's make it clear to everyone — you'd sooner give birth to twins than click on the banner.

The Dos and Don'ts of Using Ad Banner Templates for Effective Advertising

8 August 2023

Do you plan to attract potential buyers to the site? Do you have big plans for the development of social networks? Or maybe your site needs updating, changes and new visual accents? Advertising banners of various formats will definitely be needed for each of these tasks. Using templates eliminates the need to create numerous visual elements from scratch. In this article, we've compiled all the information necessary for crafting effective banner designs and demonstrate how you can save time by utilizing pre-designed templates.

30 conversion lessons I've learned from viewing 18,250,000 banners

2 August 2023

Have you ever been shocked by yourself?
I'm talking about that moment when your eyes accidentally open to something.
For me, that moment came when I realized how many ads I've seen in my lifetime.

How to create GIFs for Google display ads?

5 June 2023

Every day, as you surf the Internet, you encounter display ads on Google's network of partner sites. Undoubtedly, animated GIF banners stand out as the most vibrant and original. They capture immediate attention, and with just a click, they take you directly to the company's official page. With over 2 million partner sites available, you can connect with any target audience. In fact, according to www.titangrowth.com, Google's media network reaches over 90% of Internet users worldwide.

20 most impressive examples of digital out-of-home advertising campaigns

2 June 2023

One of the most creative and informative formats is DOOH advertising, which shows a high level of interaction with the audience for various business industries. This format is considered cost-effective and large-scale, which is why many companies literally compete for the best display places. But not only the location guarantees effectiveness, the brand's task is to create a creative advertisement that will be noticed by the target audience.

How do I get banner templates and how to use them?

3 May 2023

Creating advertising banners is a creative and multistep process. Save time and resources creating personalized banners with banner templates! Working with ready-made templates is a pleasure because they are created by professional designers who have accumulated experience working with thousands of clients and considered literally every detail. All you have to do is adapt the template to the marketing and advertising goals of your business. It's simple!

How to create and run Instagram Story ads in 2023?

26 April 2023

The story format (stories) is undoubtedly familiar to everyone who has ever used Instagram. This full-screen video format quickly gained popularity due to its engaging and user-friendly nature. With a lifespan of just 24 hours, the interactive elements and stickers have captivated users since their introduction. It's hard to imagine an Instagram feed without them!

How to use GIFs in advertising and marketing?

24 April 2023

The main task of any business is to stand out from competitors, captivate the audience, and be an active and safe brand. For this: you need not only to follow the trends, but also to integrate them into your marketing campaign.

Over the years, the popularity of GIF banners and illustrations is only growing. They are used by everyone, both small local businesses and large corporations. Indeed: sometimes words are not needed — a GIF is enough, which fully conveys the entire range of emotions.

Benefits of DOOH advertising

21 April 2023

Outdoor advertising, including its digital DOOH format, offers incredible opportunities for business promotion. After all, everything is changing in the world, except that potential consumers will always spend time outside the home and will be able to see external advertising integrations of brands. One thing that is certain is that the duration of time on social networks is decreasing, ads are being scrolled more and more often because the market is oversaturated. Therefore, companies are looking for new formats to convey their message to the largest number of consumers. Despite its numerous advantages, including the rapid development of outdoor advertising around the world, DOOH advertising is often overlooked by marketers who are not aware of its potential.

How to Create and Run LinkedIn Ads in 2023?

17 April 2023

LinkedIn is one of the most popular marketing platforms for B2B and B2C businesses. Marketers note that only this social network has such a concentration of specialists, experts, and top management representatives who have a direct impact on the development of many industries. LinkedIn advertising is more expensive than Facebook and Instagram, but its main value is detailed audience targeting based on position, job, industry, education, and other important attributes. This allows brands to target people from specific industries or companies, which is really worth the bigger investment.

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