How to create an effective banner for an insurance company?
Why do some insurance companies actively sell services, while others do not? It's all about the effectiveness of communication with potential customers. How to create a banner that motivates you to become a client of an insurance company today? Here are some tips!
01
One banner – one accent
Yes, we understand that the activities of insurance companies are very diverse. We want to talk about all areas and help potential customers find out all the insurance options for their case. But the paradox is that the more information there is on the layout, the more unclear it is. Remember the rule: one banner – one accent. It is better to create several banners for each direction. And with BannerBoo it's also straightforward.
02
Use numbers and statistics
Speak the "language" of numbers and statistics. Provide reliable customer guarantees, detailed calculations and weighted averages. The insurance sector is highly dependent on the quality of the information provided. By the way, the numbers are perfectly displayed in the infographic, so try to use it.
03
Follow a discreet marketing strategy
The insurance sector is not a place for intrusive design, flashing elements and aggressive graphics. Don't try to become like a casino. Choose restrained colors, calm animation. This does not mean to be boring, not at all. It is possible to create a creative banner with a discreet theme, and we at BannerBoo know how!
04
Provide social guarantees
Harness the power of customer feedback and recommendations. In the insurance industry, the target audience often relies on recommendations from acquaintances or influential figures when making purchase decisions. Take advantage of this by crafting engaging banners that showcase recommendations and feedback. By doing so, you'll attract a wider audience and generate more leads.
05
Test various formats of interaction with the audience
Video or static layout? GIF or slider on the site? Try running different engagement formats to find the one that delivers the most results. Test different ads, change the presentation of materials, use creative approaches and opportunities to grow your business.