How to create an effective advertising banner for the entertainment industry?
The entertainment and events industry is very competitive! You need to be brighter, more visible and more professional than your colleagues in the market. Here are the tips to help you create an event ad that motivates you to buy a ticket and reserve a table.
01
Focus on the target audience of the business
Think clearly: who is the person who will see your banner? What are her tasks, problems and goals? Why is your event the perfect place to spend a Friday night or weekend? As soon as you answer all the questions accurately, the advertising layout will hit the target!
02
One banner – one accent
If you have several events planned, it is better to create several separate banners, do not try to put all the invitations in one post. Such diversification will help to interact more effectively with the audience, better meet the needs and tasks of the business.
03
Provide contact information
Ensure that clear contact information is provided for clients to make reservations, including the phone number to call and the email address to write to. Additionally, it's essential to have a responsive team in place to promptly address inquiries and handle phone calls. Double-check that you have dedicated staff available to handle customer communications effectively.
04
Follow the structure
There is an effective structure for presenting information on the advertising layout: the first emphasis is on the headline, then additional text. Use fonts that are easy to read and at least 16 point. Develop each banner within this framework.
05
Use quality images
It is difficult to perceive small graphic material: blurred elements, illegible text or low-quality photos can reduce the effectiveness of advertising or spoil the company's reputation in general.
06
Keep the balance in colors and animations
Don't bore potential customers with overly active animations or flashy design colors. There should be a measure everywhere, but be sure to consider the needs of the audience. The banner should attract attention with its design, and not make you want to switch it immediately.
07
Follow a single visual concept
Banners on the website, advertisements, publications on social networks should look harmonious and in accordance with the corporate style of a certain event. Events look very stylish, where everything: from the badge to the entrance ticket and the decoration of the hall is made in a single design.