How to create an effective advertising banner for Black Friday?
Before starting work on the perfect Black Friday banner, read the recommendations of professional designers:
01
Emphasis on visual elements
At first glance, every potential buyer should be able to grasp the entire content of the advertisement. The focus should be on making the size of the discount or the essence of the special offer immediately visible. Each graphic element should serve to emphasize the relevance and significance of the information for the target audience.
02
Keep a balance in graphics and animation
Make your banner visible in the news feed. Consider active animation and visual presentation of information. Your task is to simply and clearly tell about the promotion of the goods or services of your business, the available assortment, guarantees and benefits of cooperation with you.
03
Use reviews to promote the promotion
Each written message about cooperation with you is a social guarantee of product quality for a potential buyer. They are needed to build trust and loyalty to your online store or company. Collect every feedback and turn them into effective advertising tools: post on pages in social networks and on the website.
04
Use animations and infographics
Users have a better perception of information when it is accompanied by visual effects and graphic elements. If you have the option to either write text or present information through animation, it is recommended to choose the latter. This approach helps create a convenient and engaging news feed, where potential clients can easily find the information they need.
05
Engage the audience in a dialogue
The goal of a marketing strategy is to create content that potential buyers will be eager to share, comment on, and engage with. Users may have questions regarding the terms of the promotion, so it's important to communicate with them through comments or messages. This approach not only demonstrates the professionalism of your managers, but also improves the interaction metrics of your social accounts. Additionally, more people will become aware of the promotion as they visit the "Recommendations" section on social networks.