The main task of any business is to stand out from competitors, captivate the audience, and be an active and safe brand. For this: you need not only to follow the trends, but also to integrate them into your marketing campaign.
Over the years, the popularity of GIF banners and illustrations is only growing. They are used by everyone, both small local businesses and large corporations. Indeed: sometimes words are not needed — a GIF is enough, which fully conveys the entire range of emotions.
Animated banners often accompany website content and social network posts. Advertisements are designed to attract users' attention and influence them to interact with the product or service. Is it really that easy to grab a visitor's attention when they are focused on their own tasks?
What do successful banner advertisements look like?
More than a billion users worldwide visit Instagram's social platform each day. Each of them found their own reason to lead an active social life: someone publishes their photos and videos, someone develops as an influencer, and brands and companies interact with their audience and attract new customers.
