Advertising of goods and services existed long before the Internet and social networks. Out-of-home (OOH) is an acronym that covers advertising activities that potential customers see around them when they are outside their home. With many formats (drawings on buildings, stickers on walls, LED screens, posters, and signs), OOH advertising has stood the test of time and actively attracts the attention of the target audience. Over the past decade, OOH advertising has gained another advantage — a digital component — and evolved into DOOH, which achieves even greater results. In addition, DOOH has become one of the most dynamically growing and influential advertising formats.

Instagram is considered to be one of the best and most constantly evolving advertising social platforms. According to Statista, the network will reach its first billion users by 2023.

Instagram is a social platform that unites millions of users and hundreds of thousands of companies. More than 27% of social media audiences find new products and brands through paid social ads. And in total, advertising on Instagram can reach more than 1.2 billion people. This is not a lot and not a little — but almost 20% of the world's population who are older than 13 years.

Today, a video is not just a file with graphics, animations and background music. It is a full-scale creative story about a company, business, product or service and values. This is the story that will definitely attract the attention of the user who interacts with dozens of messages, hundreds of advertising texts and thousands of files every day.

The Instagram platform offers a wide range of advertising opportunities to interact with its target audience for companies of all sizes. The more brands integrate Instagram into their communication strategy, the higher the level of competition and creativity, which means it becomes harder to distinguish and remember. This article will cover everything you need to know to create your Instagram ad campaign and get the first results.

More than a billion users worldwide visit Instagram's social platform each day. Each of them found their own reason to lead an active social life: someone publishes their photos and videos, someone develops as an influencer, and brands and companies interact with their audience and attract new customers.

While you prepare Christmas dishes, we are excited to share fresh news and updates with you.

There has been much discussion about the importance of advertising on social networks for a long time. For many businesses operating in a highly competitive environment, only an active advertising campaign guarantees sales and interest in a product or service.

What should you do when the advertising budget is limited?

In these circumstances, the company cannot afford to be present on all major social media channels. You have to choose one - for example, Facebook or Instagram.