Instagram is considered to be one of the best and most constantly evolving advertising social platforms. According to Statista, the network will reach its first billion users by 2023.
* source statista.com
It's hard to believe that just 5-6 years ago, Instagram was just a place to share photos. Today, it is a creative space for personal pages and business accounts, where everyone can share photos and videos, record conversational stories on Instagram, attract customers, and introduce their idea. Should you run an ad here? Of course! Be where your potential customers are.
Of course, just running an ad is not a guarantee of results. But, with the right strategy, any business can get sales and engaged customers. More on all this later.
Advertisements on Instagram are posts or stories paid for by a company to reach a certain audience. They look exactly like regular posts, but are labeled “Advertisement”.
* source neilpatel.com
Remember, Instagram is a visual platform, so simple text will not work there. It is necessary to create a visual strategy and high-quality images or videos.
The different types of Instagram ads are not interchangeable. Each has its own advantages and features, which must be considered when forming an advertising strategy.
Which format to choose is up to you (or the marketers you work with), but we recommend testing different options to choose the best for your audience.
* source neilpatel.com
Instagram is growing very dynamically, and at the same time, it brings high revenues to businesses. The advertising opportunities of the social network attract both large brands and micro-businesses.
Why should a business consider Instagram as a way to promote their brand, services, or products? There are several reasons:
You can achieve any goal: increase brand awareness, get more clicks on the site, increase sales, or the number of app downloads. Instagram is responsive and allows you to reach a massive audience.
Marketers have identified several reasons why businesses should use Instagram advertising. More details about them:
On average, a person spends about 50 minutes a day on social networks. That is why a brand or company can communicate this time with potential customers every day. Instagram makes it possible to get more attention and trust from the audience.
The platform has options that can be set optionally to better reach the desired audience. These can be geography, demographics, interests, online behavior, etc. You can create ads specifically for those people who have already bought something from you. Instagram (in cooperation with Facebook) provides the opportunity for businesses to get full access to data about the target audience, which makes advertising as effective as possible.
According to Instagram, which analyzed more than 400 advertising campaigns around the world, the effectiveness of advertising with Instagram was 2.8 times higher than the general norms for the digital sphere. This means that advertising remains in the minds of consumers, and it is easier for them to identify the company among competitors later.
This trend has been taking place for the past few years. The number of users is growing, which means that the potential coverage of advertising campaigns is also growing. This encourages Facebook and Instagram to create more and more features and automate communication with the right audience.
Remember, the average user of social networks sees an ad on Instagram every minute. That is why it is important to create high-quality and useful content to stand out among colleagues on the market.
We recommend creating personalized advertising for the audience, emphasizing the advantages and features of the company, goods, or services. Using the BannerBoo ad builder, it is easy and simple to create a cool advertisement, video, or GIF banner.
In addition to static layouts and GIF banners, you can create a video clip for the feed or Stories in the service. It's the same algorithm, just that you need to save the MP4 file. Visit the BannerBoo YouTube channel for detailed instructions on how to create video ads.
At first glance, launching an ad is something very complicated. In fact, the secret of success is practice and experience. The more ad campaigns you run, the easier the process will be each time.
You can set up your Instagram ads directly with the Facebook Ads Manager. If you don't use Facebook, you can advertise directly on Instagram. The instruction is as follows:
The functionality of Instagram is similar to that of Facebook, but somewhat limited. Each company can choose a target audience based on:
By the way, to get the most out of your campaign, consider connecting your Facebook and Instagram accounts.
In fact, there is no clear answer to the question of how much advertising on Instagram costs. The formation of value is influenced by numerous factors, which differ depending on the field of business, the target audience, the level of competition, the season, the duration of the advertising campaign, etc.
According to AdEspresso, the average CPA for most businesses is around $1.20. This figure can be used as a starting point when forming the marketing budget. But remember, the minimum budget can be set at the level of one dollar per day, more – of course, better.
* according to Аdespresso.com
The key to effective advertising is following a step-by-step algorithm for achieving high results.
The more clearly you understand the purpose of advertising, the more personalized it can be. The goal is to guide the creation of the look and content of each advertisement. It can consist of:
It is important to use the possibilities of the advertising system to the maximum. Many people create audiences only based on interests, but you can additionally collect a special Instagram audience based on users who have already interacted with social networks or with the site.
Users who effectively interact with your Instagram account also interact with other similar businesses. The better you understand your audience, the easier it will be to create content that engages them.
Engaging with an influencer to spread the word about your product or service has a synergistic effect. Yes, finding a responsible and targeted blogger is not an easy task, but there are special services that will help with this issue.
Ensure that your ad adds value to your audience and that this value is obvious from the start.
As soon as the advertisement received the attention of the audience, show users what to do: write, fill out a form, call or go to the site.
Don't ignore the audience that responded to your ad. Build relationships between your brand and followers on Instagram. If you position yourself as a brand you can trust, long-term success is guaranteed.
The main ones are Facebook Ads Manager and Instagram Insights. The analysis of this data will be enough to optimize advertising campaigns.
It's a powerful tool for identifying specific elements that a specific audience responds to. During A/B testing, two versions are shown to the same audience, then the effectiveness of advertising is monitored.
Effective advertising leads to a well-thought-out landing page. It contains a clear message, a value proposition, and a call to action (CTA). Try to use the same visuals and tone of text for both ads and landing pages.
Yes, advertising on Instagram gives consistently high results for various business topics. What is the secret of efficiency?
Incredible reach of potential buyers on Instagram
Advertising network Instagram notes that 60% of buyers find new products and services on the platform. Moreover, posts on Instagram inspire about 75% of users to make a purchase. According to Statista, 71% of monthly Instagram users are under the age of 35. And Yotpo reports that people are 58 times more likely to interact with branded content on Instagram than on Facebook, and 120 times more often than on Twitter. All these data show that the business has a great opportunity to reach through Instagram.
Instagram as a company's marketing strategy
According to Bloomberg, Instagram generated $20 billion in revenue in 2019. This amount was more than 25% of the total revenue of the parent company (Facebook) for the entire year. It even surpassed the revenue of Google's YouTube video platform! This means that the platform is developing and has the functionality to create effective advertising for businesses.
In addition, Instagram has an active and engaged audience that a brand can interact with. All these advantages emphasize that the Instagram social platform is an effective advertising network.
Advertising on Instagram is guaranteed to improve the marketing strategy of the company. After all, interaction with potential consumers in social networks is simply necessary for any business. Users spend at least 50 minutes a day in the application, and to neglect the possibility of communication with them, and even for budgets from $1 per day, is simply a crime.
The Instagram advertising network has a wide marketing functionality and various formats. Among photos and videos, each brand can choose the one that best suits the advertising content and priorities of a particular target audience. Hence, sharing a your company or product story is the next step.
If you know for sure that your customers spend time on Instagram (and this is 100% the case), you simply need to place advertising activity there to bring information about your business and company to get even more potential buyers.
Yes, of course. Choose an ad goal that increases social network traffic. In addition to advertising, it is necessary to actively develop a content strategy – efforts to keep a new subscriber in the community will be much more important than attracting him to the page.
The cost of advertising on Instagram depends on many factors. On average, it is from $0.20 to $2 per ad click or $4 to $6 per 1000 impressions.
The full article regarding Instagram advertising costs can be found on BannerBoo blog.
Choosing to advertise on Facebook or Instagram depends on your target audience and which platform they use most. You can also work on both platforms at the same time.
According to Statista, 71% of Instagram's monthly users are under the age of 35. So, if your customers are between the ages of 18 and 35, Instagram advertising is perfect.
Choose interests that directly or indirectly indicate the level of income:
Influencers and personal blogs are the same company and the same business. Advertising rules are the same. Choose a potentially interesting audience, generate relevant content for them (so that there is a reason to subscribe to the page) and launch advertising.