We live in a world that is changing too fast. Work, business, and life in general require adaptation to new realities.
Creative industries tend to develop no matter what external circumstances are, often just integrating into them. You can start your journey into creativity through technology right now, for instance, by creating your first GIF banner and setting yourself up for success.
Banner ads (GIF ads, animations, video ads) are small advertisements that work for any business. They convey the benefits of a product, service, or business to the end consumer much better than a static image or plain text. Any site, web page, blog, or community has the ability to place banners in a variety of formats. This is the secret of their popularity.
Banners can be used both for the development of your business and for additional monetization of your resource (blog or sites). Learn more about all the possibilities.
Here's how you can strengthen your marketing strategy with creative and modern tools:
First, you can work remotely as a freelancer for any company in the world to perform custom animations and create original creative solutions for brand communication with clients.
If your portfolio on Fiverr or Upwork contains information about the knowledge of creating animated advertisements, then your chances of successfully receiving an order will increase many times.
And learning how to make banners together with the BannerBoo is incredibly simple.
Step 1. Log in to the site;
Step 2. Choose the required banner size (choose from pre-made sizes or create an individual size for your website or advertising platform);
Step 3. Start creating an original banner ad or choose from template solutions that we have created for you (You can view thousands of advertising templates for different industries and topics on the corresponding page);
Step 4. Choose the required effects, duration of GIF animation or video.
Step 5. Add the necessary text, select a font (remember, you should write as briefly and concisely as possible).
Step 6. Add a logo, buttons, and interactive elements (so you can stand out from the competition).
Step 7. Save the finished banner in your personal account, where you can finalize the design or change the animation at any convenient time.
Step 8. Download the ready-made animated (or static) banner in many available formats – JPG, PNG, GIF, MP4, HTML, AMPHTML.
Most of us have come across news portals that contain large posters of brands with advertising slogans at the top, bottom, or side of the page. This is precisely what banner advertising is (also called media advertising). And it can work for you too!
These can be static files, but GIF files or videos have the most vivid and saturated look. Usually, brands place their ads on sites with high traffic to the audience they need.
It brings profit both to the website where it is placed and to the company that places the ad. The website can earn profit:
Today, selling banner ads is a great way to turn your website traffic into a very real income. But not everything is so simple – in order to receive stable and significant funds, the number of visitors must also be significant. Then you can immediately join a banner advertising network that recruits advertisers and will monitor placement and performance. Typically, in exchange for services, the advertising system will charge a percentage for its work.
If your site gets more than 100,000 impressions per month, then you may be considered for the banner network program's CPM. If the traffic is lower, then consider pay-per-click programs (with a very similar target audience, there is a chance to make a superb profit, but remember that only 1% of people click on an ad when they see it).
Firstly, it is necessary to create an advertising page on the resource itself, so that brands can analyze the web page for placing their banners and advertisements there.
Be sure to share the following traffic metrics (data from Google Analytics):
In addition, domain age (DA), Ahrefs rating, and the number of followers on Facebook, Instagram, Twitter, etc. will be important.
Next, post information about ad options, including banner formats and sizes, that will look organic on your site. Specify the relevant locations, availability of ad spaces for the near term, prices, and opportunities for each ad unit. If there are any “trial” periods – do not forget to indicate your competitive advantage. Financial information should be submitted separately, such as how you accept payments and whether PayPal is available. Be sure to provide contact information so that you can be contacted.
If all data is placed on the site, you can proceed to blog advertising. Do not forget to systematically write special articles and blog posts to promote the advertising page and the resource in general.
That's important! Remember that you'll have to communicate with brands, answer questions, and report to advertisers. This will always take up the time you should spend developing ad integrations. If there is a problem over time, you can always give this work to special advertising networks.
Generally, you give away 20 to 25% of your profits to networks when you work with them. Instead, you don't search for advertisers, you don't communicate, and you don't solve problems.
According to bloggerspassion.com, the most popular advertising networks include:1. Google AdSense
The network from the global giant of the advertising world allows you to add text ads, ads with links, graphic and banner advertising layouts on sites. For any request, there are detailed instructions provided. Each click on an advertisement posted by Google AdSense is rewarded.2. BuySellAds (BSA)
The network, commonly known as BSA, provides the opportunity to buy and sell banners on popular blogs and sites in any niche. The system works on the terms of 75% by 25%. You will be able to withdraw money via PayPal, checks, and bank transfers once or twice a month (there is a minimum payout of $500 for new customers).3. Adblade
The system guarantees the safe operation of premium-level advertising. Adblade has real-time reporting and tracks a list of metrics: impressions, clicks, cost per conversion, cost per click, and more. But you can get to the service only if the resource has more than 500,000 page views per month.4. Revenue Hits
It is the most popular advertising network used by thousands of brands and advertising websites worldwide. Banner ads can have the following formats:
The platform is user-friendly and simple, making it easy for customers to create ad placements, manage impressions, and monitor performance.5. Sharethrough Ads
The advertising network works with media and video advertising. It has high-efficiency indicators:
In addition, Sharethrough Ads has dynamic template technology that can be easily and quickly adapted to your product.6. Adsterra
The platform provides a high level of security and spam protection with a fraud detection system. Offers desktop and mobile ads, as well as a variety of ad types and formats.7. Epom Market
The system includes the display of advertisements on the web and mobile devices in the following formats:
Their display ads are app-friendly and guarantee a 100% fill rate with different types of ad units.8. Propeller Ads
One of the largest advertising networks, it has more than 150,000 users. Moderation is done manually, the platform has high-security standards and protection against spam. Payments to customers are made every Thursday, the minimum amount is $5.
Of course, this question is essential for everyone who is considering options for earning from the traffic of their website or blog.
According to Medium, on average, site owners can expect $5 per 1,000 ad impressions. The network takes 20-30% commission, so aim for a cost of 0.3 cents per impression or a CPM of $3. For example, when your audience makes approximately 100,000 visits per month, you can earn approximately $300 per ad.
Of course, ad prices are higher in markets with high average checks. Insurance, real estate, investment, or medical website is always more profitable than video games, gardening, or knitting. Usually, advertisers are more interested in the category of people who have a certain level of income and are able to buy various goods and services. Less profitable niches can earn between $3.00 and $10.00 for every 1000 ad views. High-profit niches allow you to count on $25.00 – $40.00 for every 1000 visitors to the site.
Not all ad networks work the same way. Some have stable contracts for advertising integrations, invest money in development, so they have more prospects and popularity. And vice versa — small advertising networks have limited opportunities, and therefore often resell places to larger advertising networks for a commission. Hence, the price for advertisers is not high.
Since the entire media advertising industry is based on cost per 1000 impressions (CPM) and cost per click (CPC), your profits will grow with the traffic to your site.
Any stable income will make sense only if there is an ever-increasing number of people visiting your site. To increase your income to $1,000 a month, and then to $10,000, you need to create a really cool product, attract your audience, and generate content that will motivate tens of thousands of people to visit your website.
First, make a map of the placement of advertising blocks in the most profitable positions at the top of the page.
Secondly, create a content strategy for the web resource, in which advertising will have a very organic appearance, complement the content of the site and generate interest.
Third, pay attention to modern and informative banner formats, prefer video content to text or a simple static layout.
Ad network users recommend placing a 728×90px banner in the website header, a 300×250px or 336×280px ad block at the top of the side (usually on the right), and another 300×250px or 336×280px ad block somewhere in the posts. Such a combination generates a high click-through rate without creating the impression that there are too many ads on the web resource.
There is no specific factor that indicates that “that's it, now you can monetize your blog”. It all depends on your plans and goals.
But, it is important to understand the following things:
you need to have stable traffic (not thousands of random visitors, but 1000-2000 stable and constant, every month);
don't delay and start collecting your e-mail base as soon as you can.
Monetizing your blog effectively is mostly just numbers and strategy.
Here are some strategies for the development and monetization of a blog or web resource that have proven themselves to be effective:
Most likely, you have experience and knowledge in a certain area that you can sell to companies.
A small book or checklist is not a very resource-intensive task, but it can be sold for a small amount of money and attract visitors to the site.
You will always be able to find a topic in which you will be an expert and be able to teach users new knowledge.
Use your experience and knowledge for individual training and support for specific individuals.
Everything is simple here – you advertise an info product and receive a percentage of its sale through your resource. The topic is very popular – 15 percent of the digital media industry's revenue comes from affiliate marketing, and in the US, affiliate marketing drives as many e-commerce orders as email newsletters.
Test, and do reviews – first for free to gain loyalty, and then – for a fee (when you have traffic to the website and the trust of the audience).
Ask your audience to donate to the development of the resource if the content you generate is important and useful.
Whatever strategy you choose, the owner of the web resource should always provide interesting and useful content, combining blog posts with animations, banners, and videos.
The ability to create and effectively use banners in 2022 is a promising way to ensure stable income. We have listed a dozen opportunities for development in creating banner ads and using them to monetize your blog. Start now!
Can you create animations?
therefore, your business will have a more stylish and interesting look;
you will be able to work as a freelancer, creating advertising materials for other companies;
you will have the opportunity to monetize your web resource or personal blog with the help of banner advertising.
Make the most of the creative industry, and BannerBoo guarantees you access to effective tools, ready-made professional advertising templates, and a library with millions of stock photos, vector illustrations, videos, and audio.