Black Friday is more than just a day of special offers, incredible discounts and long lines at the checkout. It is an annual chance to win the hearts of the audience with high-quality and non-trivial content, graphics and banners. Among the huge amount of advertising, each brand tries to stand out and attract as much customer traffic as possible to the website, social networks or offline store. Preparing for Black Friday 2025 is extremely important right now! Start with trends and creative ideas from past seasons to implement your own advertising masterpieces!
So, the biggest sale of 2025 is just days away. This year, Black Friday falls on November 28th, and smoothly transitions into Cyber Monday (December 1st). These dates mark the biggest shopping events of the year, a critical time to maximize sales and effectively communicate with customers.
To help you prepare, we’re diving into the top trends that are predicted to impact Black Friday and Cyber Monday (BFCM) in 2025. With this information, you can create a campaign that not only grabs attention, but also increases conversions!
So, let's start with the analysis of the trends of the new season.
1. As you read this, businesses are already preparing for BFCM 2025
According to foxecom.com brands have started preparing advertising campaigns in September. Starting in October, a wave of promotions will flood social media, prompting consumers to start their holiday shopping long before the traditional end of November. The data showed that 56% of consumers began to actively buy in October (for comparison, a little less than 50% of buyers did not wait for Black Friday in 2022).
What to do? Start your preparation right now! And remember:
Two to three months before Black Friday 2025, related keywords were already trending on Google Trends. This early interest signals that consumers and brands are preparing for the holiday shopping frenzy earlier than ever.
2. Customers are more selective and conscious (era of value)
Since 2023, shoppers have become more careful, spending more time on research before making purchases. 74% of shoppers reported that they plan to take advantage of discounts during November sales (Black Friday, etc.). The same report contains information that more than 50% of consumers have reduced spending on unnecessary things, 49% compare prices more often, 41% buy more on promotions and discounts. However, the general trend of frugality is still relevant for the BFCM 2025 period: PwC's Global Consumer Insights Survey indicates that consumers are willing to switch brands to save money, and many plan to reduce spending on certain product groups.
In addition, consumers use numerous resources to find information. 60% of consumers take six or more actions (microconversions) before deciding to buy a brand or product.
What to do? Attract and retain consumers with thoughtful promotions with maximum benefit:
3. Social media are the main sales channel
The holiday shopping landscape has shifted to social platforms. Sure, shoppers still use Google, Maps, and YouTube, but more than 65% cite social media as one of their top sources of information about their purchases (according to www.thinkwithgoogle.com).
What’s more, 59% of shoppers made purchases directly through the platform’s payment systems. Social media sales are expected to continue their upward trend in 2025, not least due to the large community of young consumers. We recommend paying attention to TikTok and Instagram if your audience is Generation Z.
Actively use social commerce trends!
To do this, we recommend:
4. AI influences customer decisions
According to www.thinkwithgoogle.com, more than 17% of all holiday orders in November and December were influenced by AI recommendations. The impact of AI on customer decisions is expected to continue to grow during Black Friday and Cyber Monday 2025.
AI allows companies to collect and analyze vast amounts of data, providing critical insights into individual consumer preferences and behaviors. This data allows companies to create unique, personalized experiences that more deeply align with customer needs.
So, the trends are clear to us. Next, it is worth talking about creatives and solutions of brands that show high efficiency year after year and will inspire you to create your own advertising masterpieces.
The cosmetic company follows the proven path and offers the most effective promotion: free delivery on Black Friday. This is a great incentive for customers to buy here and now. The creative itself is as simple as possible: the emphasis is on the products, the categorization is shown. Nothing extra!
As it immediately becomes clear, we will be talking about the sale of T-shirts. This is probably the meaning of sale advertising: to tell the client exactly and without hidden meanings what the business offers. Every November, the brand sends out emails to announce Black Friday deals and discounts.
This is an online store that sells all kinds of cosmetic products. The design of the main banner on the site deviates somewhat from the "minimum text" standards, but it is as informative and targeted as possible. All customers entering the site immediately see all the necessary information and are ready to make purchases. By the way, referral programs are a good incentive to become a brand ambassador!
Black has become a traditional color for announcing Black Friday promotions. It looks very stylish and contrasting with the bright yellow color. There is nothing superfluous on this layout, just text, discount size, logo and simple animation. Stylish and simple, and this is a guarantee that your ad will be noticed among other offers. By the way, this is a template that is easy to adapt to the needs of your own brand.
Who said that the layout for Black Friday has to be black? GAP boldly breaks stereotypes and stands out among traditional and familiar formats! The layout in pink combines emotionality and simplicity. At the same time, it attracts with colors, "sells" the atmosphere of joy and clearly communicates about discounts. Such a banner definitely stands out in the advertising stream and clearly explains the benefit: Bonus Extra 20% Off, a separate incentive for an additional purchase, even if the customer is already interested in the main offer.
Last year, Walmart went all-in and launched a 6-day promotion. The hashtag #DealsForDays was added to the campaign. Inspirational countdowns occurred every time an offer ended, and an "add everything to cart" CTA motivated you to buy here and now.
Happy Socks is a brand about colors and patterns, so even in the black layout they left the "brand" mood: playfulness, creativity, visual pattern. The large letters "BLACK FRIDAY SALE" occupy the main place: it is a clear message without unnecessary details, so every viewer immediately understands that this is a promotion and what it is about.
Armani offered a catalog of their holiday gifts in an advertising banner. Focusing on their audience, Armani marketers bet on the fact that customers are looking for the perfect gift for a loved one. By placing product categories on the banner, consumers get the opportunity to immediately choose the relevant option.
The brand uses several effective Black Friday campaign strategies that are worth noting. First, they emphasize that discounts are valid both in offline stores and on the website. Zara also immediately placed restrictions on the main page: beginning date, term of the promotion to encourage consumers to act.
Keeping up with technology, Samsung created the slogan "Black Friday mode on" and presented special prices on some of their most popular products. This strategy is aimed at consumers who have taken a closer look at certain positions and want to save on the right products.
The main motive of Black Friday is big discounts and very limited time. Ray-Ban encouraged consumers to save on sunglasses by focusing on the countdown. Time is running out, it's important to grab your discount. A bright design that captures attention from the first seconds adds a special mood.
The brand uses an energetic design, repeating “25% Off” in a sticker style across the entire banner. Bright colors, hand-drawn illustrations, and playful text create an impression of fun and positive emotions. The visual rhythm attracts attention, and the casual tone creates the impression of celebration, not sales. Such advertising is liked, does not cause an internal desire to scroll through the ad, and captivates at first glance.
An ideal format for those who want to move away from the gloomy color scheme. The non-triviality of the graphics, the successful selection of color accents make the ad very noticeable. Especially among the dark stream of colleagues in the market. The animation works perfectly: it highlights the promotional offer and attracts attention from the first seconds. By the way, this is a template that can be easily adapted to the needs of your business.
Playing on the frenzied demand for discounts, ASOS have come up with the 'GoGoGo' promo code, which gives 20% off all purchases. At the end of the banner is the slogan "Let the coolest version of Black Friday begin!" Using a promotional code is a good idea not only for interactive interaction, but also for further tracking of traffic and audience activity from different advertising channels.
In the run-up to Black Friday, Wolf & Badger, a global marketplace for independent and ethical brands, encouraged customers to start building their wish lists. This allowed the brand to trigger Black Friday price drop alerts for items saved on their wish lists, ensuring shoppers would receive a 100% up-to-date selection of discounted items, which means they were more likely to make a purchase!
The Converse ad featured Chucks, their staple product, and offered discounts on select styles with promo codes. This is just the kind of story when the product speaks for itself, and perhaps there is no point in overloading the space with graphic elements.
Fashion brand Jaded London decided to create a marketing funnel that would reach all customers, no matter where they were. By using special banners on their website, in emails, and in paid social media ads, the brand increased its chances of staying visible and increasing conversions during peak periods. All touchpoints included differentiated messaging (50% off instead of the standard 30%) and special loyalty points to encourage previous customers to come back and shop again and again.
Black Friday and GUCCI? For premium brands, such sales are not a very relevant information drive. Such products are bought to become part of the community, and the price plays a secondary role. GUCCI promotes the bags as the best gift for the holiday season and the main objective of the campaign is to increase visibility and awareness.
If you're not ready to completely abandon dark colors, try making a 50/50 banner! The combination of dark backgrounds and bright graphics will allow you to maintain the traditional design, but leave a highlight. The color can reflect a key benefit, emphasize discounts, or be an additional incentive for purchase. Of course, as in the best traditions of Black Friday!
Eco-friendly clothing brand Pact held on-site sales and gave away eco-friendly gifts. the entire advertising style in a calm color scheme resonates very much with the naturalness inherent in Pact. By the way, the author's images are perfectly combined with stock illustrations. So don't be afraid to experiment!
A cool and exciting template, perfectly showcases the product and has a harmonious style. A small animation highlights the benefits and motivates you to click through to learn more about the offer. Such an advertising message will definitely be seen by the audience!
Luxury brand Valentino captivates viewers with a stylish illustration and redirects to the catalog of holiday offers. In general, illustrations are a very difficult story, because they must be very well thought out so as not to bring unnecessary associations to the brand. But this is not about this creative. Every element looks cool here!
Pixi Cosmetics offered a 50% discount or "buy one product — get +1 as a gift". A great benefit for the customer, especially if it's time to order care cosmetics for the next season. The highlight is the timer that enticed shoppers to take advantage of this offer right now!
Why is this banner on our list? Just admit that you wouldn’t scroll past such a banner! With nostalgic 8-bit graphics and a real-time countdown, this email creates the impression of a game and some mysterious timer. Light visual effects do not interfere, but on the contrary effectively emphasize the need to pay attention.
Of course, big creative teams work on advertising campaigns of big brands. But every company has the opportunity to create stylish and professional layouts for the presentation of any promotions and offers! Each template has all the necessary formats and sizes, is easily adapted to the needs of the business (you can change absolutely everything, or you can simply add a logo or image). Your ads are your rules, and we'll help you realize all your creative ideas without design skills!
See more Black Friday banner templates
For businesses, Black Friday and Cyber Monday are not just dates on the calendar; they are opportunities to drive real sales and grow your audience. To get the most out of these dates, you need to prepare and strategize. And the earlier you start planning, the more positive impact it will have on your brand image and customer engagement.
We know how hard it can be to find inspiration, so now you have plenty of examples of diverse brands’ creatives to use in your own business.
But, no matter how perfect your plan is, make sure that the product is also ready for the promotion:
If you're not a designer and the phrase "creating ad creatives" causes you a little panic, choose templates from BannerBoo. We've created 4,000+ templates that are easy and quick to edit to help brands grow and effortlessly reach their audience with quality content. It's easy and simple to create an advertising campaign with us!
Don't miss out on all the opportunities at BFCM 2025 and boost your sales during the discount season!
What can you do to prepare your business for Black Friday?
Remember that 2025 is the era of personification and uniqueness, while there is time, think about what will really capture your audience and help you stand out from the competition.
Competition is always high during sales, so you need to have a solid marketing strategy that will help you get more customers.
Here are some tips:
Create additional value for your offline points.
For example:
Let active online traffic go offline, ensuring high sales during the discount season!
Let's start with the fact that this is already a habit and a plan! Customers look closely at the brand in advance, choosing interesting products.
Black Friday will help you get:
