Black Friday is more than just a day of special offers, incredible discounts and long lines at the checkout. This is an annual good way to stand out among competitors and colleagues in the market, to attract customer traffic to the website, social media or offline store. While everyone is preparing for Black Friday 2024, it is extremely important to talk about trends and be inspired by creative ideas of past seasons to implement your own advertising masterpieces!
So, the biggest sale of 2024 is just a few months away. This year, Black Friday falls on November 29, followed by Cyber Monday (December 2). These dates mark the biggest sales events of the year, a critical time to maximize sales and communicate effectively with customers.
To help you prepare, we dive into the top trends predicted to impact Black Friday and Cyber Monday (BFCM) in 2024. Knowing this information, you can create a campaign that will not only attract attention, but also increase the number of conversions!
So, let's start with the analysis of the trends of the new season.
1. Preparations for BFCM 2024 will begin much earlier than in previous seasons
According to foxecom.com brands have started preparing advertising campaigns in September. Starting in October, a wave of promotions will flood social media, prompting consumers to start their holiday shopping long before the traditional end of November. The data showed that 56% of consumers began to actively buy in October (for comparison, a little less than 50% of buyers did not wait for Black Friday in 2022).
What to do? Start your preparation right now! And remember:
Two to three months before Black Friday 2024, related keywords are already trending in Google Trends. This early interest signals that consumers and brands are gearing up for a frenzy of holiday shopping earlier than ever.
2. Customers are more selective and conscious (era of value)
In 2023, shoppers have become more attentive, spending more time researching before making a purchase. 74% of shoppers said they are willing to spend a long time looking for the best products and deals. More than 40% of consumers expected to use discounts or promotions more and more often than in 2022. But economic efficiency became a priority: 78% of customers switched to more economical brands.
In addition, consumers use numerous resources to find information. 60% of consumers take six or more actions (microconversions) before deciding to buy a brand or product.
What to do? Attract and retain consumers with thoughtful promotions with maximum benefit:
3. Social media are the main sales channel
The business environment of holiday sales has clearly shifted to social platforms. Of course, customers still use Google, Maps and YouTube, but over 65% mark social media as one of their top sources of shopping information (according to www.thinkwithgoogle.com).
Not only that, 59% of shoppers made purchases directly through the payment systems of the platforms. Social media sales are expected to grow significantly in 2024, not least because of the large community of young consumers. We recommend paying attention to TikTok and Instagram if your audience is Generation Z.
Apply Social Commerce Trending Strategies!
We recommend to:
4. AI influences customer decisions
According to www.thinkwithgoogle .com, more than 17% of all holiday orders in November and December were influenced by AI recommendations. Black Friday and Cyber Monday 2024 are expected to further increase the impact of artificial intelligence on customer decisions.
AI enables companies to collect and analyze vast amounts of data, offering critical insights into individual consumer preferences and behavior. This data enables companies to create unique, personalized experiences that are more deeply in line with customer needs.
To do this, we recommend: Start working with AI to offer personalized product suggestions based on individual browsing history and preferences. Continually optimize these algorithms to ensure accuracy and compliance.
So, the trends are clear to us. Next, it is worth talking about creatives and solutions of brands that show high efficiency year after year and will inspire you to create your own advertising masterpieces.
The cosmetic company follows the proven path and offers the most effective promotion: free delivery on Black Friday. This is a great incentive for customers to buy here and now. The creative itself is as simple as possible: the emphasis is on the products, the categorization is shown. Nothing extra!
As it immediately becomes clear, we will be talking about the sale of T-shirts. This is probably the meaning of sale advertising: to tell the client exactly and without hidden meanings what the business offers. Every November, the brand sends out emails to announce Black Friday deals and discounts.
This is an online store that sells all kinds of cosmetic products. The design of the main banner on the site deviates somewhat from the "minimum text" standards, but it is as informative and targeted as possible. All customers entering the site immediately see all the necessary information and are ready to make purchases. By the way, referral programs are a good incentive to become a brand ambassador!
Black has become a traditional color for announcing Black Friday promotions. It looks very stylish and contrasting with the bright yellow color. There is nothing superfluous on this layout, just text, discount size, logo and simple animation. Stylish and simple, and this is a guarantee that your ad will be noticed among other offers. By the way, this is a template that is easy to adapt to the needs of your own brand.
Amazon outdoes itself every year with discounts and thoughtful offers for Black Friday. They began to develop long-term sales that last for a week or even more. The assortment giant can easily manage the product matrix to get impressive results.
Last year, Walmart went all-in and launched a 6-day promotion. The hashtag #DealsForDays was added to the campaign. Inspirational countdowns occurred every time an offer ended, and an "add everything to cart" CTA motivated you to buy here and now.
The Cartier campaign prepares real masterpieces for every campaign. In addition to the stylish and minimalist design, marketers are thinking a lot about additional benefits to stimulate purchases. For example, this banner offers an extended return and exchange guarantee until mid-January.
Armani offered a catalog of their holiday gifts in an advertising banner. Focusing on their audience, Armani marketers bet on the fact that customers are looking for the perfect gift for a loved one. By placing product categories on the banner, consumers get the opportunity to immediately choose the relevant option.
The brand uses several effective Black Friday campaign strategies that are worth noting. First, they emphasize that discounts are valid both in offline stores and on the website. Zara also immediately placed restrictions on the main page: beginning date, term of the promotion to encourage consumers to act.
Keeping up with technology, Samsung created the slogan "Black Friday mode on" and presented special prices on some of their most popular products. This strategy is aimed at consumers who have taken a closer look at certain positions and want to save on the right products.
The main motive of Black Friday is big discounts and very limited time. Ray-Ban encouraged consumers to save on sunglasses by focusing on the countdown. Time is running out, it's important to grab your discount. A bright design that captures attention from the first seconds adds a special mood.
The Tiffany & Co. plays long. They created an image advertising banner that is not focused on the discount percentage, but on customers who understand the full status of the brand.
The play on words "Buy the Story" serves as a call to action that further reinforces the company's philosophy. Accordingly Tiffany & Co. stood out among colleagues on the market, confidently focusing on the selected segment of the target audience.
And what to do when the product does not have an attractive image or you need to advertise the service in general? Use graphics! This template can be quickly adapted to any style, industry and audience request. See how easy and simple animation captures attention from the first seconds and encourages you to click on the link!
Playing on the frenzied demand for discounts, ASOS have come up with the 'GoGoGo' promo code, which gives 20% off all purchases. At the end of the banner is the slogan "Let the coolest version of Black Friday begin!" Using a promotional code is a good idea not only for interactive interaction, but also for further tracking of traffic and audience activity from different advertising channels.
The technical giant honestly adheres to its style: restrained design, product presentation and a minimum of visual "noise". In general, most of Apple's advertising campaigns are created in this format, so they are easily identifiable among other brand activities. This once again confirms the axiom about the importance of the logo, company colors and a single aesthetic concept when creating any marketing activities.
The Converse ad featured Chucks, their staple product, and offered discounts on select styles with promo codes. This is just the kind of story when the product speaks for itself, and perhaps there is no point in overloading the space with graphic elements.
The skincare brand chose a festive red and gold theme for its visuals. This simple method helped maintain a consistent sales style across the site and social media. There is little text, but it is not needed, because Estée Lauder products can be recognized out of a thousand!
Black Friday and GUCCI? For premium brands, such sales are not a very relevant information drive. Such products are bought to become part of the community, and the price plays a secondary role. GUCCI promotes the bags as the best gift for the holiday season and the main objective of the campaign is to increase visibility and awareness.
When you hear the phrase "Black Friday", the brain automatically draws an image in black and white tones. And if you go the other way? This template from BannerBoo is stylish, modern and visually harmonious. Choose this style if the black color does not suit your brand philosophy at all. And it will definitely be noticed!
Eco-friendly clothing brand Pact held on-site sales and gave away eco-friendly gifts. the entire advertising style in a calm color scheme resonates very much with the naturalness inherent in Pact. By the way, the author's images are perfectly combined with stock illustrations. So don't be afraid to experiment!
A cool and exciting template, perfectly showcases the product and has a harmonious style. A small animation highlights the benefits and motivates you to click through to learn more about the offer. Such an advertising message will definitely be seen by the audience!
Luxury brand Valentino captivates viewers with a stylish illustration and redirects to the catalog of holiday offers. In general, illustrations are a very difficult story, because they must be very well thought out so as not to bring unnecessary associations to the brand. But this is not about this creative. Every element looks cool here!
Pixi Cosmetics offered a 50% discount or "buy one product — get +1 as a gift". A great benefit for the customer, especially if it's time to order care cosmetics for the next season. The highlight is the timer that enticed shoppers to take advantage of this offer right now!
Of course, big creative teams work on advertising campaigns of big brands. But every company has the opportunity to create stylish and professional layouts for the presentation of any promotions and offers! Each template has all the necessary formats and sizes, is easily adapted to the needs of the business (you can change absolutely everything, or you can simply add a logo or image). Your ads are your rules, and we'll help you realize all your creative ideas without design skills!
See more Black Friday banner templates
For businesses, Black Friday and Cyber Monday are more than just dates on the calendar; this is an opportunity to get a real increase in sales and expand your audience. In order to get the most out of these dates, you need to prepare and strategize. An advertising campaign will definitely have a positive effect on the image of your brand and increase interaction with customers.
We know exactly how difficult it can be to find inspiration sometimes, so now you have many examples of different accents in ad creatives to use in your business. Whatever your plan, make sure you're prepared:
If you're not a designer and the phrase "creating ad creatives" causes you a little panic, choose templates from BannerBoo. We've created 4,000+ templates that are easy and quick to edit to help brands grow and effortlessly reach their audience with quality content. It's easy and simple to create an advertising campaign with us!
Do not miss the opportunity to increase sales during the discount season!
What can you do to prepare your business for Black Friday?
Remember that 2024 is the era of personification and uniqueness, while there is time, think about what will really capture your audience and help you stand out from the competition.
Competition is always high during sales, so you need to have a solid marketing strategy that will help you get more customers.
Here are some tips:
Create additional value for your offline points.
For example:
Let active online traffic go offline, ensuring high sales during the discount season!
Let's start with the fact that this is already a habit and a plan! Customers look closely at the brand in advance, choosing interesting products.
Black Friday will help you get:
