Advertising in the medical field requires the creative team to constantly balance launching effective advertising campaigns with adhering to strict regulatory requirements.

As marketers and advertisers of tobacco companies cope with government restrictions and what methods they use to promote their products — read more in the article.

How to properly create a report so that it does not get lost among a bunch of other documents, demonstrates the effectiveness of the actions taken and the importance of the marketer's work — read in our blog.

Starting display advertising and want to elevate your ads to a new level of efficiency? HTML5 is an interactive and exciting format that actively attracts the attention of potential consumers and improves the results of advertising campaigns. Learn more about HTML5 to use this powerful type of advertising in 2024.

Effective communication with customers is 20% knowledge and 80% personal attitude to these skills. Words have a huge impact on any relationship, especially in business. According to research, 89% of consumers are more likely to make another purchase after positive service, and effective communication plays a key role in creating that special impression.

Writing a good creative brief is a difficult task, but it is extremely important to spend time on it and get it right. After all, it is the creation of a step-by-step plan that describes in detail the goals, tasks, needs, features and strategies that are the basis of the work of any creative team.

Running a banner ad? Pay attention to the HTML5 banner format! Most of the content, including advertising, is viewed by users from mobile devices, and HTML5 perfectly adapts to various screen sizes without losing quality, interactivity and aesthetic appeal. Get inspired by the ideas of brands to start working in a new format and see all the advantages of HTML5.

Media banner advertising accompanies the user at every step: in the middle of listening to an interview with an interesting personality, while searching for plane tickets or reading a scientific article, while choosing products in an online store or generating gift ideas for Christmas. Some announcements we remember, some we scroll through, and some we simply don't notice among the large amount of informational noise. That's why, in banner advertising, size matters. And this size directly affects the efficiency, effectiveness and coverage of the entire advertising campaign.