What should be the budget of a banner advertising campaign? It is difficult to find an unequivocal answer to this question if you don’t analyze in detail all the factors that affect the prices of display ads and don’t find out what exactly affects the budget. Many businesses, especially small ones, believe that banner advertising is a pretty expensive activity, but this is not the case and there are many opportunities to advertise inexpensively and with high results.

The implementation of a digital business strategy and the design of banners for advertisements are inseparable parts of the same process. Banners and promotional tools can be used to capture the attention of your audience and engage them in online brand communities. It is important to optimize this process as much as possible in order to quickly and efficiently launch advertising campaigns and generate as much quality and creative content as possible. Let's find out how to do it efficiently and effectively.

Media banner advertising accompanies the user at every step: in the middle of listening to an interview with an interesting personality, while searching for plane tickets or reading a scientific article, while choosing products in an online store or generating gift ideas for Christmas. Some announcements we remember, some we scroll through, and some we simply don't notice among the large amount of informational noise. That's why, in banner advertising, size matters. And this size directly affects the efficiency, effectiveness and coverage of the entire advertising campaign.

The story format (stories) is undoubtedly familiar to everyone who has ever used Instagram. This full-screen video format quickly gained popularity due to its engaging and user-friendly nature. With a lifespan of just 24 hours, the interactive elements and stickers have captivated users since their introduction. It's hard to imagine an Instagram feed without them!

2025 has been a year of major updates for BannerBoo. We focused on making ad creation even faster, more convenient, and more effective!

Planning to actively promote your brand on LinkedIn? Remember that besides high-quality content, correct image sizes also significantly impact the quality of interaction and the level of user engagement. Incorrect formats, cropped images, or low quality can alienate your audience (especially new users) and ruin the professional look of your profile or company.

Imagine a banner that doesn't just hang on a page, but literally engages in a dialogue with the user. By 2026, the line between content and advertising has been completely erased. Users have become demanding: they ignore "visual noise" but eagerly interact with anything that moves, entertains, and provides value.

How do you capture a user's attention with banner ads? By creating a unique experience that captivates, focuses, and is remembered from the very first seconds. This format is called Rich Media – advertising that transforms ordinary static banners into an interactive experience.