According to LinkedIn, you can reach over 850 million business professionals in the largest professional network in the world, which is the primary communication hub for people who make or influence decisions about company development across a multitude of industries.
Don't miss out! Promote your business using the professional network and effective LinkedIn ads, which can be easily and simply created with BannerBoo! Create static layouts and design video advertising for the social platform that will connect your brand with the necessary target audience. It's all very straightforward!
LinkedIn has the most thought-out targeted marketing for the required audience. If the audience's key factors on other social networks are interests, LinkedIn provides extensive targeting opportunities: for specific companies, by size (staff) of business, subscription communities, positions and roles in company development, finances and income level, etc. This means that you need high-quality advertising of various formats with accurate messages to reach the target audience.
With all this, the main demographic group of LinkedIn is motivated professionals. This means that you need to make an effort to motivate them to pay attention and evaluate the advertising announcement. BannerBoo allows you to create advertising directly in the browser, without wasting either time or budget.
Yes, undoubtedly, LinkedIn is more expensive (if comparing the price for impressions, clicks or potential clients) and requires larger budgets, but the quality and professionalism of the audience fully justify the additional resources. The advertising network recommends starting ad testing from $100 per day, and also has a minimum budget: $10 per day, and the minimum CPC/CPM - $2.
Professional advertising will allow you to optimise the price for the result and spend less. The more interaction an advertisement receives, the higher quality it will be for advertising algorithms, so it will be shown more often.
Creating an advertisement in BannerBoo couldn't be simpler! You don't need complex software for editing images and videos, especially if you don't want to delve into them. Any photo or video format can be transformed into an effective advertising layout with just a few clicks.
Use BannerBoo to create creative advertisements for LinkedIn in just a few minutes. By the way, we have created over 12,000 ready-made templates so you always have fresh ideas and new perspectives to attract the attention of potential clients.
It is known that LinkedIn users are not inclined to spend a lot of time surfing news of the social network. Free time is scarce, as they are all busy developing their careers and businesses. Therefore, you have to create an advert that will attract attention within the first few seconds.
Use high-quality photos and videos, add animated text to attract the attention of a potential consumer before they scroll down the feed.
Before launching an advert, it's necessary to formulate a long-term advertising strategy on LinkedIn. Otherwise, it will be impossible to optimise and scale results. Create an overall plan for any activity and ensure that each advert aligns with the overall strategy and will lead to the desired results.
Maintain a constant presence of your company on LinkedIn. Among the active users of the platform (over 185 million), active users (those who log in daily) account for 16.2%, which is around 29.97 million people (according to Hootsuite).
Ideally, it's necessary to create several types of adverts and add video format to avoid boring the audience with the same advert over and over again. Worried about having to generate a large amount of content? With BannerBoo, it's easy and quick to create new layouts and videos in just a few minutes.
As with any advertising network, there is no single best format on LinkedIn that suits every audience. The chosen option must correspond to the key marketing needs and advertising budgets of a specific business or brand.
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