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How to create Animated Newsletter GIFs?

29 December 2020

GIFs are a new and very appealing way of informing the audience about your product, service or company, that you can use  in your communication strategy. Especially attractive animated GIF files look in newsletters. By the way, almost 57% of marketers use them. After all, buyers prefer visual content, thus it is really more important to show a product instead of writing a longread about it. 

What is an animated GIF?


The Graphics Interchange Format is an animated image. Now 30 years old, it seems more popular than ever even though there are many other formats. It should be mentioned that ten years ago GIFs had already been at the peak, but were crowded out by videos. However, it seems like this image format is riding a second wave of popularity now. For instance, Giphy reports that it serves more than 1 billion GIFs a day. Users watch 2 million hours of GIFs every day! Now GIFs are one of the most popular formats of conveying information, for they always manage to evoke emotions. Instagram has played an important role in GIFs’ revival by adding GIF stickers in Instagram Stories.   

The benefits of using GIFs in your email marketing

Animated GIFs have several benefits. Here are a few:

  • An animated GIF can present your product/service in such a way, so it would stand out;
  • Animated GIFs increase conversion (according to sendinblue up to 103%);
  • Unlike a dull text, A GIF demonstrates how a product/service actually works;
  • Animated GIFs function as a sensory cue that trigger a sense of urgency (time flies more faster, it is time to make up your mind);
  • An animated GIF looks more interesting than a usual static image;
  • GIFs weigh less that a video, thus it loads faster and better than a video.

That’s clear as day that animated GIFs are an effective tool, thus it would be a huge mistake not to use it.

How to make an animated GIF for email marketing?


A process of GIF creation with BannerBoo is quick and easy.

Remember the algorithm:

  1. Log in to the website and enter your personal cabinet. 
  2. Choose a banner size you need.
  3. Create a unique design or choose a ready-made template. Create the banner your business needs!
  4. Add special effects to your GIF and set the length of your animation.
  5. Change texts, font and other required information (write clearly and simply).
  6. Add logos, buttons, and any diagrams that can help your product to stand out
  7. Save layout as a template and work at a convenient time.
  8. Then select the Smooth GIF format to download your file and use it in marketing campaigns.

More detailed information can be found here

How to make GIFs from a YouTube video?


Apart from usual images, GIFs could be made from any YouTube video.

It is easy:

  1. Place a YouTube video container element  in a workspace and insert a URL link of a video (a video will be automatically downloaded).
  2. When choosing the timing of the video, you can only choose the starting position. The duration of the video will be the same as the duration of the elements on the timeline. That is, if the layer with the video clip is 7 seconds long, then a final GIF will also play the same amount.
  3. Videos are usually put on endless repeat. To do this, turn on the “Auto Repeat” tab. 
  4. Hide all additional fields by putting a mark in the box “Hide controls.”
  5. Save your banner by clicking “Publish” and “Save as Smooth GIF.”

From now on, any YouTube video could be made into an animated GIF file. It will surely look brightly and appealingly in any advertising campaign, newsletter or social media blog post.

How to optimize an animated GIF file? Size matters!


To make a banner look attractive on different platforms, it is extremely important to stick to two rules: the minimum weight and short video length. It has been proved that there are only 0,3-0,5 seconds to capture the attention of your audience. If your banner is too heavy, there is always a risk that it won’t be able to completely load.

The main rule of good GIF optimization is to achieve a balance between quality and a file’s size. After you export a GIF, ensure that it doesn’t have white edges, stippling or jump cuts. The optimization option is  only available in a tariff plan “Plus.” It also allows choosing the number of images per second, compression ratio, and even a size of a GIF.

To learn more about banner ad optimization, read this article.

How to save and share your animated GIF banner?


As soon as your banner will be ready, click the Save button. It will be saved to a file folder you are currently working with in your personal cabinet. As a result, you will be able to save your creation as an animated GIF file to your PC or get a link for a view. All these operations are performed with the button “Publish” in the BannerBoo editor.
How to insert a GIF into an email?

It is really easy. Just upload your GIF to an email service you use for email marketing campaigns. It will be inserted as a usual image. Sometimes, though it happens very rarely,  you will need to use a tag <img>.

In any way, it only takes a few seconds.       

Examples of animated GIFs in email marketing templates


There are so many! For instance, the Converse newsletter (it is a promotional letter that features the newest Converses. Animated GIFs show the color range).

This is how you can trigger a sense of urgency without resorting to a classic advertising text “this special offer runs until…” + an image.

Burberry doesn’t only use animated GIFs in newsletter campaigns, the brand is actively using animation on its site. Information is perceived better, not to mention that all perks of this shoe model are clearly on display.

Animated GIFs is a must-have for a successful email marketing campaign. Use every method that helps to create high quality content for your customers and increase customer loyalty.

Q&A


What is a GIF?

Graphics Interchange Format (a GIF) is an animated image format that is widely used in email newsletters, on sites as well as different thematic and advertising platforms for presenting products/goods and services.

What is the purpose of an animated GIF usage in email marketing?

It is mainly about increasing the conversion rates of your email campaigns. According to the study conducted by sendinblue, correctly chosen GIFs can increase users’ desire to read up to 80%.

How to make an animated GIF for email marketing?

Use the BannerBoo constructor, where you can easily create any animated banner in different sizes, formats, and styles.

Can I create an animated GIF for free?

Try a free trial period with BannerBoo. After quick and easy registration on the site, you will get access to the constructor where you can create animated banners. However, to be able to download said GIF file and use it for your marketing activities, you will need at least a tariff plan “START.” Believe us, it is worth it. You will find more detailed information on prices here.

What is the best GIF banner maker?

Surely it is BannerBoo. Just sign up for https://bannerboo.com and you will see!

What is the best GIF file size for email?

In order to minimize the size of an email, choose images that are no bigger than 500-600 pixels. However, we recommend choosing an image file size that is suitable for you. For instance, it could be a standard banner size such as 250x250 or 300x250.

How to save animated GIFs?

As soon as your GIF is ready, click the Save button. In such a way, we save a banner layout to a folder in your personal cabinet where it will be kept for future improvements and changes.

It is also possible to save a file to your PC or just get a link to view a banner online.

How to insert a GIF into an email?

You insert an animated GIF into an email just like you insert an image of any other format. Just upload it 

Can I create a GIF on my phone?

You will need a PC for more productive work or - at least - a tablet.

How can animated GIF files take your message to the next level?

Using GIFs, you can evoke genuine emotional reactions from users who interact with your company by:

  • presenting a product/service in such a way, so it would stand out;
  • showing how this product or service actually works without making customers read long advertising texts;
  • enhancing a sense of urgency;
  • improving load rate, for GIFs load faster than videos.

What is more, GIFs increase conversion up to 103% and look more interesting and appealing than static pictures.

How to add an animated GIF file in email signatures?

Follow the algorithm:

  1. Choose “Settings”
  2. Select the “Signature” option in the tab “Email Signature” and then choose “New”.
  3. Please choose “Insert the image” option and upload an animated GIF file from your PC.
  4. That’s it. Save your email signature.
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