10 advertisement design tips that will blow your mind and help you stand out from the competition
According to the Statista website, display ads have grown in popularity over the past decade. Banner ads are still relevant, however, to increase your CTR, follow 10 effective tips when working in a banner maker.
How to create a working banner?
- Study your target audience in detail and "aim" in your ad to clearly identify their problems. This is the basis of marketing; however, in attempts to create the most creative advertising possible, this point is often forgotten. The banner should reflect the solutions to the target audience's problems with the help of your product. In the event that your proposal works for a large group of people, reflect this in your ad with multiple images. According to statistics, 7 out of 10 users click on the banner if they see it as a solution to their problems and pains!
- Simplify the visuals. Banners with many small images, buttons, and shapes are poorly perceived by the eyes of users. This also includes frequent changes of pictures in animated banners, as well as too bright colors. This will undoubtedly attract the attention of the site visitor, but the opposite effect will happen – more than 30% of users say that flickering in banners is annoying and distracting.
- Find visual connections. The task of the designer to create effective advertising is to find a relevant, visual connection between objects that will help reflect the whole essence of the proposal. Use any familiar look. For example, advertisements often use images of art objects in conjunction with the product being offered. There is room for creativity here: a humorous presentation or, on the contrary, a reflection of some problem.
- Use different scales. By minimizing a significant object, you will make people subconsciously accept that little things are not important. If your concept calls for it, apply the opposite effect – exaggeration. In this way, you can communicate that everything starts with little things. Depending on the purpose of advertising, you can compare objects with each other: for example, how the interest on the deposit increases depending on the term of the deposit.
- Visualize what the words can say. For example, as in the Curtis Tea ad, where the teapot is depicted as an orange. It is clear to the consumer that an orange-flavored tea is being advertised. But unlike text format, the image gives a clearer view and makes the brain smell and taste orange tea. Thus, the consumer will quickly remember the brand and the product itself, and their imagination will be "forced" to try it.
- Shorten the text section. Most Internet users are visual and find it much easier to perceive video and images. This is influenced by the time we live in: a high-speed lifestyle where there is simply no time to read. And the dominance of advertising, wherever it may be shown, weaned the client from the text form. Choose a bright, catchy, unexpected visual object in the advertising maker. The text should be as short as possible and reflect only the essence of your proposal.
- Choose your color scheme wisely. Psychologically speaking, each color is perceived differently. For example, red is a call to action, but at the same time, it refers to danger and anxiety. White is a symbol of purity, the beginning of something new. When comparing your concepts, choose colors based on this characteristic so you can achieve the most correct perception of your message in advertising and can influence the subconscious.
- Use emotional components. Each of us experienced emotions in relation to advertising: joy, tenderness, calmness. Or negative emotions in the form of disgust or fear. Such advertising provides a 100% guarantee to remain in the memory of a person. For this technique, you can use well-known triggers: images of children for positive emotions, insects to cause fear. Sea waves, wind, and sailboats are associated with a sense of freedom. Remember that 54% of users distrust ads, while emotional attachments increase their loyalty.
- Reduce anything that is not useful. When creating an ad, ask yourself if this object or text carries useful information. Will the meaning be lost if you remove it? If the answer to the last question is in an affirmative, feel free to delete or in the advertisement maker. The fashion for minimalism has left its mark in all areas, including advertising. It has become more and more difficult for people to memorize bulky texts and colorful pictures, so simple, monosyllabic elements are increasingly being removed from their memory.
- Use large fonts when you have something important to say. Large objects attract more attention, especially when they are not surrounded by an abundance of small details. Therefore, if you want to make a loud statement, feel free to write it in a big, catchy font. Brand names written in large font have a very good effect on conversion – 94% of users use words that they saw in banner ads in search queries, says ComScore.